| The popularity and virality of political social media: hashtags, mentions, and links predict likes and retweets of 2016 US presidential nominees’ tweets E Pancer, M Poole Social Influence 11 (4), 259-270, 2016 | 28 | 2016 |
| How readability shapes social media engagement E Pancer, V Chandler, M Poole, TJ Noseworthy Journal of Consumer Psychology 29 (2), 262-270, 2019 | 13 | 2019 |
| The influence of B to B social media message features on brand engagement: a fluency perspective L McShane, E Pancer, M Poole Journal of Business-to-Business Marketing 26 (1), 1-18, 2019 | 9 | 2019 |
| Schadenfreude and product failures: the role of product deservingness and product status E Pancer, L McShane, M Poole Journal of Marketing Management 33 (15-16), 1236-1255, 2017 | 7 | 2017 |
| The Dark Side of Marketing KL Daunt, DA Greer, E Pancer, L McShane, M Poole Journal of Marketing Management 33 (15-16), 2017 | 3 | 2017 |
| Emoji and Brand Engagement on Social Media E Pancer, L McShane, M Poole ACR North American Advances, 2017 | 3 | 2017 |
| Emoji, playfulness, and brand engagement on twitter L McShane, E Pancer, M Poole, Q Deng Journal of Interactive Marketing 53, 96-110, 0 | 1 | |
| Visual Ambiguity in Product Design Predicts Crowdfunding Success E Pancer, T J Noseworthy, S Blanchard, M Poole ACR North American Advances, 2019 | | 2019 |
| Can a Computer Vision Algorithm Predict New Product Adoption? E Pancer, T Noseworthy, M Poole ACR European Advances, 2018 | | 2018 |
| 20-O: the Presence of Familiar Words Drive Social Media Likes, Comments, and Shares E Pancer, V Chandler, M Poole ACR North American Advances, 2017 | | 2017 |
| Etiqueta: Marketing E Pancer, L McShane, M Poole | | |
