| Emoji, playfulness, and brand engagement on twitter L McShane, E Pancer, M Poole, Q Deng Journal of Interactive Marketing 53 (1), 96-110, 2021 | 152 | 2021 |
| How readability shapes social media engagement E Pancer, V Chandler, M Poole, TJ Noseworthy Journal of Consumer Psychology 29 (2), 262-270, 2019 | 104 | 2019 |
| The popularity and virality of political social media: hashtags, mentions, and links predict likes and retweets of 2016 US presidential nominees’ tweets E Pancer, M Poole Social Influence 11 (4), 259-270, 2016 | 93 | 2016 |
| The influence of B to B social media message features on brand engagement: A fluency perspective L McShane, E Pancer, M Poole Journal of Business-to-Business Marketing 26 (1), 1-18, 2019 | 59 | 2019 |
| Schadenfreude and product failures: the role of product deservingness and product status E Pancer, L McShane, M Poole Journal of Marketing Management 33 (15-16), 1236-1255, 2017 | 18* | 2017 |
| Content hungry: How the nutrition of food media influences social media engagement E Pancer, M Philp, M Poole, TJ Noseworthy Journal of Consumer Psychology 32 (2), 336-349, 2022 | 17 | 2022 |
| Extraction of visual information to predict crowdfunding success SJ Blanchard, TJ Noseworthy, E Pancer, M Poole Production and Operations Management, 2023 | 7* | 2023 |
| Emoji and brand engagement on social media E Pancer, L McShane, M Poole ACR North American Advances, 2017 | 4 | 2017 |
| COVID-19 and the decline of active social media engagement M Poole, E Pancer, M Philp, TJ Noseworthy European Journal of Marketing 58 (2), 548-571, 2024 | | 2024 |
| Digital quarantine: does social distancing lead to virtual distancing? MG Poole Halifax, NS: Saint Mary's University, 2021 | | 2021 |
| Can a Computer Vision Algorithm Predict New Product Adoption? E Pancer, M Poole Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 222, 2018 | | 2018 |
| Collecting Real-World Insights with RAPIDD: Researcher API Data Downloader M Poole Available at SSRN 3116522, 2017 | | 2017 |
| 20-O: the Presence of Familiar Words Drive Social Media Likes, Comments, and Shares E Pancer, V Chandler, M Poole ACR North American Advances, 2017 | | 2017 |
Ethan PancerSobey Professor of Marketing; Saint Mary's UniversityVerified email at smu.ca
