Maxwell Poole
Maxwell Poole
Master's Student
Verified email at smu.ca
Title
Cited by
Cited by
Year
The popularity and virality of political social media: hashtags, mentions, and links predict likes and retweets of 2016 US presidential nominees’ tweets
E Pancer, M Poole
Social Influence 11 (4), 259-270, 2016
282016
How readability shapes social media engagement
E Pancer, V Chandler, M Poole, TJ Noseworthy
Journal of Consumer Psychology 29 (2), 262-270, 2019
132019
The influence of B to B social media message features on brand engagement: a fluency perspective
L McShane, E Pancer, M Poole
Journal of Business-to-Business Marketing 26 (1), 1-18, 2019
92019
Schadenfreude and product failures: the role of product deservingness and product status
E Pancer, L McShane, M Poole
Journal of Marketing Management 33 (15-16), 1236-1255, 2017
72017
The Dark Side of Marketing
KL Daunt, DA Greer, E Pancer, L McShane, M Poole
Journal of Marketing Management 33 (15-16), 2017
32017
Emoji and Brand Engagement on Social Media
E Pancer, L McShane, M Poole
ACR North American Advances, 2017
32017
Emoji, playfulness, and brand engagement on twitter
L McShane, E Pancer, M Poole, Q Deng
Journal of Interactive Marketing 53, 96-110, 0
1
Visual Ambiguity in Product Design Predicts Crowdfunding Success
E Pancer, T J Noseworthy, S Blanchard, M Poole
ACR North American Advances, 2019
2019
Can a Computer Vision Algorithm Predict New Product Adoption?
E Pancer, T Noseworthy, M Poole
ACR European Advances, 2018
2018
20-O: the Presence of Familiar Words Drive Social Media Likes, Comments, and Shares
E Pancer, V Chandler, M Poole
ACR North American Advances, 2017
2017
Etiqueta: Marketing
E Pancer, L McShane, M Poole
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Articles 1–11