| Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinities J Hearn, W Hein Journal of Marketing Management 31 (15-16), 1626-1651, 2015 | 95 | 2015 |
| Gender justice and the market: a transformative consumer research perspective W Hein, L Steinfield, N Ourahmoune, CA Coleman, LT Zayer, J Littlefield Journal of Public Policy & Marketing 35 (2), 223-236, 2016 | 82 | 2016 |
| Transformative intersectionality: Moving business towards a critical praxis L Steinfield, M Sanghvi, LT Zayer, CA Coleman, N Ourahmoune, ... Journal of Business Research 100, 366-375, 2019 | 74 | 2019 |
| Mobile phones as an extension of the participant observer's self: Reflections on the emergent role of an emergent technology W Hein, S O'Donohoe, A Ryan Qualitative Market Research: An International Journal 14 (3), 258-273, 2011 | 72 | 2011 |
| Practising gender: The role of banter in young men’s improvisations of masculine consumer identities W Hein, S O’Donohoe Journal of Marketing Management 30 (13-14), 1293-1319, 2014 | 67 | 2014 |
| Power logics of consumers’ gendered (in) justices: Reading reproductive health interventions through the transformative gender justice framework LA Steinfield, CA Coleman, LT Zayer, N Ourahmoune, W Hein Gender After Gender in Consumer Culture, 100-123, 2020 | 51 | 2020 |
| The TCR perspective of gender: Moving from critical theory to an activism-praxis orientation L Steinfield, J Littlefield, W Hein, CA Coleman, LT Zayer Handbook of research on gender and marketing, 186-210, 2019 | 11 | 2019 |
| Gender and the self: traversing feminisms, masculinities, and intersectionality toward transformative perspectives LT Zayer, CA Coleman, W Hein, J Littlefield, L Steinfield The Routledge companion to consumer behavior, 147-161, 2017 | 11 | 2017 |
| The renaissance of gender equality research and sustainable development in the academic context of marketing: Championing paths forward LT Zayer, W Hein, J Brace-Govan, CA Coleman, RL Harrison, ... Struggles and Successes in the Pursuit of Sustainable Development, 139-150, 2020 | 6 | 2020 |
| Let there be a “We”: introducing an ethics of collective academic care C Collective European Journal of Marketing 57 (10), 2838-2859, 2023 | 4 | 2023 |
| Women-led partnerships and the achievement of the sustainable development goals L Steinfield, W Hein Partnerships for the Goals, 1360-1371, 2021 | 4 | 2021 |
| Players and layers: young men's construction of individual and group masculinities through consumption practices W Hein The University of Edinburgh, 2010 | 3 | 2010 |
| Defining the terrain for responsible management education: gender, gender equality, and the case of marketing W Hein Integrating Gender Equality into Business and Management Education, 2015 | 2 | 2015 |
| The protection of rights and advancement of GenderS: In conversation with Abigail Nappier Cherup, Kevin D. Thomas, Wendy Hein, and Jack Coffin L Steinfield, M Hutton, M Cheded, AN Cherup, KD Thomas, W Hein, ... Journal of Consumer Affairs 58 (1), 197-208, 2024 | 1 | 2024 |
| The Future of Qualitative Methods L Schrock, M Saunders, A Yallop, MD Domenico, W Hein, M Thorpe, ... International Journal of Market Research 64 (4), 560-561, 2022 | 1 | 2022 |
| Pov: point of view... consumers and ethnographers in perspective... W Hein, A Ryan, R Corrigan The Association for Consumer Research, 2010 | 1 | 2010 |
| Chemical pollution in water: Scalable and intersectional opportunities for the analytical and social sciences LP Barron, AK Richardson, W Hein One Earth 7 (3), 350-354, 2024 | | 2024 |
| Let there be a" We": insights into collaborative academic working E Banister, K Hamilton, M Piacentini, L Abboud, S Allison, H Bruce, ... European Journal of Marketing, 2023 | | 2023 |
| Let there be a “We”: introducing an ethics of collective academic care E Banister, K Hamilton, M Piacentini, L Abboud, S Allison, HB Bruce, ... European Journal of Marketing, 2023 | | 2023 |
| 10 From identity politics to the politics of power W Hein, J Hearn The Routledge Companion to Marketing and Feminism, 138, 2022 | | 2022 |
Laurel SteinfieldIvey Business School, University of Western Ontario; Bentley UniversityVerified email at ivey.ca
