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Etienne Musonera
Etienne Musonera
Professor of Marketing
Verified email at mercer.edu
Title
Cited by
Cited by
Year
Establishing a stock exchange in emerging economies: challenge and opportunities
E Musonera, V Safari
The Journal of International Management Studies 3 (2), 2008
342008
Country risk factors: An empirical study of FDI determinants in SSA
E Musonera
Journal of International Management Studies, 2008
252008
FDI fitness in Sub-Saharan Africa-the case of Eastern African community (EAC)
E Musonera, IB Nyamulinda, GE Karuranga
Journal of International Business Research and Practice 4, 1, 2010
242010
An examination of factors that affect pricing decisions for export markets
E Musonera, U Ndagijimana
The Journal of Global Business Management 4, 189-198, 2008
192008
Analysis of Marketing Strategies in the Social Media: Facebook Case Analysis.
E Musonera, JM Weber
Journal of Marketing Development & Competitiveness 12 (1), 2018
152018
Assessment of marketing strategies for ecotourism promotion: A case of RDB/tourism and conservation in Rwanda
M Ndahimana, E Musonera, M Weber
Journal of Marketing Development and Competitiveness 7 (2), 37-56, 2013
142013
Electric car brand positioning in the automotive industry: recommendations for sustainable and innovative marketing strategies
E Musonera, C Cagle
Journal of Strategic Innovation and Sustainability 14 (1), 2019
112019
A theoretical model to optimize foreign direct investment inflows: World class manufacturing best practices and spillover effects in value added activities
E Musonera
Wayne State University, 2005
82005
Strategic marketing case analysis: Starbucks
E Musonera
Journal of Business and Social Science Review 2 (11), 12-22, 2021
72021
The impact of foreign direct investment on financial performance: results from the mergers and acquisitions (M&A) experience of Canadian firms from 1999 to 2005
GE Karuranga, F Asti, E Musonera, M Mohiuddin
International Review of Business Research Papers 7 (4), 2011
72011
Determinants of rural out-shopping behavior in developing countries: A case of grocery shopping in the Republic of Rwanda
E Musonera, IB Nyamulinda, G Palanisamy
The Journal of International Business Research and Practice 3, 51-63, 2009
72009
Modeling FDI Attraction-An Optimization Model
E Musonera, A Yaprak, L Monplaisir
Journal of International Business Research and Practice 3, 15, 2009
72009
Analysis of global marketing strategies in distilled spirits industry: Absolut vodka
E Musonera, D Hemley
The Journal of Global Business Management 4, 76-84, 2008
72008
International trade: An explanation of today’s foreign direct investment into emerging economies
E Musonera
Journal of Global Business Management 4 (2), 214-220, 2008
42008
Foreign Direct Investment (FDI) Spillovers in Sub-Sharan Africa
E Musonera
Journal of Global Business Management 3 (2), 80-89, 2007
42007
Marketing Strategies in the Telecommunication Industry and Network Services: A Case Analysis of Wireless Carrier T-Mobile
E Musonera
Journal of Marketing Perspectives 1, 18-37, 2019
22019
Institution fitness, investment and economic growth in Rwanda
E Musonera, E Karuranga, BI Nyamulinda
The Journal of International Business Research and Practice (JIBRP) Volume 8 …, 2014
22014
Impact of Electronic Tax Registers on Value Added Tax Compliance
K Naibei, EM Siringi, E Musonera
International Journal of Arts and Commerce 1 (6), 174-185, 2012
22012
Investigating the level of'opportunity to see': A case of advertisements on the roadside light emitting diode video screens
E Musonera, IB Nyamulinda, GÉ Karuranga
Innovative marketing 7 (2), 48-59, 2011
22011
Merger of Burger King and Tim Hortons: analysis of marketing strategies in the quick service restaurants
E Musonera
International Journal of Strategic Business Alliances 6 (4), 267-283, 2019
12019
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