Esi A. Elliot
Esi A. Elliot
University of Texas at Rio Grande Valley
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Cited by
Cited by
China in Africa: presence, perceptions and prospects
FL Wang, EA Elliot
Journal of Contemporary China 23 (90), 1012-1032, 2014
African microentrepreneurship: The reality of everyday challenges
B DeBerry-Spence, EA Elliot
Journal of Business Research 65 (12), 1665-1673, 2012
Brand meaning in higher education: Leaving the shallows via deep metaphors
EJ Wilson, EA Elliot
Journal of Business Research 69 (8), 3058-3068, 2016
A multicultural blend: metaphors, cognitive social capital and multiculturalism
EA Elliot, Y Xiao, E Wilson
International Marketing Review, 2015
Cross‐cultural creativity: Conceptualization and propositions for global new product development
EA Elliot, C Nakata
Journal of Product Innovation Management 30, 110-125, 2013
Craft consumption and consumer transformation in a transmodern era
EA Elliot
Journal of Business Research 69 (1), 18-24, 2016
LGBTQ and religious identity conflict in service settings
EA Minton, F Cabano, M Gardner, D Mathras, E Elliot, N Mandel
Journal of Services Marketing 31 (4/5), 351-361, 2017
Mitigating microfinance marketing channels inefficiencies with customerization of mobile technology
EA Elliot, B Ngugi, CA Malgwi
International Marketing Review, 2018
Cultural metaphors: Enhancing consumer pleasure in ethnic servicescapes
EA Elliot, J Cherian, H Casakin
Journal of Business Research 66 (8), 1004-1012, 2013
Artrepreneurship and learning in ethnic markets
EA Elliot, A Jamal, J Cherian
Journal of Business Research 82, 391-399, 2018
Microcredit and metaphors in subsistence markets
EA Elliot, J Cherian, R Elaydi
Journal of Macromarketing 34 (2), 133-144, 2014
Transmodern metaphors and consumer spirituality
EA Elliot, B Deberry-Spence
ACR North American Advances, 2010
Value co-creation in subsistence markets: Microenterprises and financial services firms in Ghana
EA Elliot
University of Illinois at Chicago, 2012
Toward a conceptual framework explaining the strategic factors responsible for mobile product innovation success in an emerging African market
EAECB Benjamin K. Ngugi
Thunderbird International Business Review 63 (3), 303-317, 2021
Inter-firm trust between emerging markets: Chinese firms in Africa
EA Elliot, Z Zhu, FL Wang
Journal of Macromarketing 39 (3), 304-333, 2019
Ethnicity marketed to and consumed by the transcultural consumer
EA Elliot, J Cherian, H Casakin
The Routledge companion to ethnic marketing, 270-288, 2015
Place identity principles and cultural metaphors in a Mexican environment
H Casakin, EA Elliot
The Role of Place Identity in the Perception, Understanding, and Design of …, 2012
The impact of socio-cultural factors on professional aspirations in emerging markets
G Shah, EA Elliot
International Journal of Employment Studies 23 (1), 24-42, 2015
Knowledge orientation: the key role between market orientation and innovation in the supply chain
H Zhang, EA Elliot
American Marketing Association, 168-175, 2009
Ethnic chambers of commerce and co-creation of value: a synthesis of cultural and networking competencies
E Elliot, RS Smith, P Bicen
Journal of Research in Marketing and Entrepreneurship 25 (1), 26-42, 2023
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