Masakazu Ishihara
Masakazu Ishihara
Associate Professor of Marketing, NYU Stern
Verified email at stern.nyu.edu - Homepage
TitleCited byYear
Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling
V Venkatraman, A Dimoka, PA Pavlou, K Vo, W Hampton, B Bollinger, ...
Journal of Marketing Research 52 (4), 436-452, 2015
2002015
The effects of detailing on prescribing decisions under quality uncertainty
A Ching, M Ishihara
QME 8 (2), 123-165, 2010
982010
Measuring the informative and persuasive roles of detailing on prescribing decisions
AT Ching, M Ishihara
Management Science 58 (7), 1374-1387, 2012
752012
Overcoming the illegitimacy discount: Cultural entrepreneurship in the US feature film industry
EY Zhao, M Ishihara, M Lounsbury
Organization Studies 34 (12), 1747-1776, 2013
642013
Dynamic demand for new and used durable goods without physical depreciation: The case of japanese video games
M Ishihara, AT Ching
Marketing Science, 2019
472019
Dynamic demand for new and used durable goods without physical depreciation: The case of Japanese video games
M Ishihara, A Ching
Rotman School of Management Working Paper, 2016
472016
A practitioner’s guide to bayesian estimation of discrete choice dynamic programming models
AT Ching, S Imai, M Ishihara, N Jain
Quantitative Marketing and Economics 10 (2), 151-196, 2012
462012
Optimal distinctiveness in the console video game industry: An exemplar-based model of proto-category evolution
EY Zhao, M Ishihara, PD Jennings, M Lounsbury
Organization Science 29 (4), 588-611, 2018
142018
Identification of Dynamic Models of Rewards Programme
AT Ching, M Ishihara
The Japanese Economic Review 69 (3), 306-323, 2018
92018
Dynamic demand for new and used durable goods without physical depreciation
M Ishihara
University of Toronto, 2011
82011
A dynamic structural model of endogenous consumer reviews in durable goods markets
M Ishihara, Y Liu
Available at SSRN 2728524, 2017
62017
Bayesian estimation of finite-horizon discrete choice dynamic programming models
M Ishihara, AT Ching
Available at SSRN 2837384, 2016
32016
A computationally efficient fixed point approach to dynamic structural demand estimation
Y Sun, M Ishihara
Journal of Econometrics 208 (2), 563-584, 2019
22019
Software Piracy and Outsourcing in Two-Sided Markets
M Ishihara, E Muller
Available at SSRN 3177129, 2018
12018
Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption
M Kwon, T Erdem, M Ishihara
Available at SSRN 3138863, 2018
12018
The Effect of Acquisitions on Product Innovativeness, Quality, and Sales Performance: Evidence from the Console Video Game Industry (2002-2010)
M Ishihara, J Rietveld
Quality, and Sales Performance: Evidence from the Console Video Game …, 2017
12017
VINOD VENKATRAMAN, ANGELIKA DIMOKA, PAULA. PAVLOU, KHOI VO, WILLIAM HAMPTON, BRYAN BOLLINGER, HAL E. HERSHFIELD
M ISHIHARA, RS WINER
Journal of Marketing Research 52, 436-452, 2015
12015
Competing imitation strategies in the US video game market
EY Zhao, M Ishihara, PD Jennings
Academy of Management Proceedings 2012 (1), 11962, 2012
12012
Strategic entrepreneurship's dynamic tensions: Converging (diverging) effects of experience and networks on market entry timing and entrant performance
EY Zhao, M Ishihara, PD Jennings
Journal of Business Venturing, 2019
2019
Brands versus Brand Extensions: Implications of Brand-based Learning for the Dynamics of Sales
M Ishihara, S Moorthy
Rotman School of Management Working Paper, 2018
2018
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