Joseph Pancras
Joseph Pancras
Associate Professor of Marketing, University of Connecticut School of Business
Verified email at - Homepage
Cited by
Cited by
Cross-buying in retailing: Drivers and consequences
V Kumar, M George, J Pancras
Journal of Retailing 84 (1), 15-27, 2008
Mobile promotions: A framework and research priorities
M Andrews, J Goehring, S Hui, J Pancras, L Thornswood
Journal of Interactive Marketing 34, 15-24, 2016
Issues and perspectives in global customer relationship management
B Ramaseshan, D Bejou, SC Jain, C Mason, J Pancras
Journal of Service Research 9 (2), 195-207, 2006
Optimal marketing strategies for a customer data intermediary
J Pancras, K Sudhir
Journal of Marketing research 44 (4), 560-578, 2007
Empirical investigation of retail expansion and cannibalization in a dynamic environment
J Pancras, S Sriram, V Kumar
Management Science 58 (11), 2001-2018, 2012
On the brink: Predicting business failure with mobile location-based checkins
L Wang, R Gopal, R Shankar, J Pancras
Decision Support Systems 76, 3-13, 2015
An empirical analysis of the impact of promotional discounts on store performance
DK Gauri, B Ratchford, J Pancras, D Talukdar
Journal of Retailing 93 (3), 283-303, 2017
Everywhere and at all times: Mobility, consumer decision-making, and choice
NH Lurie, J Berger, Z Chen, B Li, H Liu, CH Mason, DM Muir, G Packard, ...
Customer Needs and Solutions 5 (1), 15-27, 2018
A framework to determine the value of consumer consideration set information for firm pricing strategies
J Pancras
Computational Economics 35 (3), 269-300, 2010
Loss leaders and cross-category retailer pass-through: A Bayesian multilevel analysis
J Pancras, DK Gauri, D Talukdar
Journal of Retailing 89 (2), 140-157, 2013
Managing customer acquisition risk using co-operative databases
H Liu, J Pancras, M Houtz
Journal of interactive marketing 29, 39-56, 2015
The nested consideration model: Investigating dynamic store consideration sets and store competition
J Pancras
European Journal of Operational Research 214 (2), 340-347, 2011
A comparison of generalized multinomial logit and latent class approaches to studying consumer heterogeneity with some extensions of the generalized multinomial logit model
J Pancras, DK Dey
Applied Stochastic Models in Business and Industry 27 (6), 567-578, 2011
The impact of gamification on word-of-mouth effectiveness: Evidence from foursquare
L Wang, K Gunasti, R Gopal, R Shankar, J Pancras
Proceedings of the 50th Hawaii International Conference on System Sciences, 2017
Investigating the value of competitive mobile loyalty program platforms for intermediaries and retailers
J Pancras, R Venkatesan, B Li
Marketing Science Institute Working Paper Series, 15-107, 2015
Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers
RD Wang, L., Gunasti, K., Shankar, R., Pancras, J., & Gopal
MIS Quarterly, 2020
Matching exactly or semantically? An examination of the effectiveness of synonym-based matching strategy in Chinese paid search market
S Yang, Y Song, J Pancras
Journal of Electronic Commerce Research 18 (1), 32-51, 2017
Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model
J Pancras, X Wang, DK Dey
Marketing Letters 27 (3), 537-552, 2016
A method to predict aggregate customer equity using activeness thresholds—2008 DMEF customer lifetime value modeling competition (Task 1)
J Pancras
Journal of Interactive Marketing 3 (23), 276-278, 2009
The personalization services firm: what to sell, whom to sell to and for how much?
J Pancras, K Sudhir
Working paper, 2005
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