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Vassilis Dalakas
Vassilis Dalakas
Verified email at csusm.edu - Homepage
Title
Cited by
Cited by
Year
The balance theory domino: How sponsorships may elicit negative consumer attitudes
V Dalakas, AM Levin
Advances in consumer research 32, 91, 2005
2582005
Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)
V Dalakas, J Phillips Melancon
Journal of Services Marketing 26 (1), 51-59, 2012
1802012
He said, she said… they said: parents' and children's assessment of children's influence on family consumption decisions
A Shoham, V Dalakas
Journal of Consumer Marketing 22 (3), 152-160, 2005
1782005
Family consumer decision making in Israel: the role of teens and parents
A Shoham, V Dalakas
Journal of Consumer Marketing 20 (3), 238-251, 2003
1552003
The social values of fans for men's versus women's university basketball
L Kahle, M Duncan, V Dalakas, D Aiken
Sport Marketing Quarterly 10 (3), 156-163, 2001
1152001
Consumer social voice in the age of social media: Segmentation profiles and relationship marketing strategies
JP Melancon, V Dalakas
Business Horizons 61 (1), 157-167, 2018
1002018
“We Are Number One!” The Phenomenon of Basking-in-Reflected-Glory and Its Implications for Sports Marketing
V Dalakas, R Madrigal, KL Anderson
Sports marketing and the psychology of marketing communication, 93-106, 2004
912004
Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
C Bee, V Dalakas
Journal of Marketing Communications 21 (6), 408-424, 2015
892015
Consumer socialization and parental style across cultures: findings from Australia, Greece, and India
GM Rose, V Dalakas, F Kropp
Journal of Consumer psychology 13 (4), 366-376, 2003
792003
How our adolescent children influence us as parents to yield to their purchase requests
A Shoham, V Dalakas
Journal of Consumer Marketing 23 (6), 344-350, 2006
762006
Attitudes toward beer and tobacco sports sponsorships
F Kropp, AM Lavack, SJS Holden, V Dalakas
Sport Marketing Quarterly 8, 49-58, 1999
581999
Brand rivalry and consumers’ schadenfreude: The case of Apple
J Phillips-Melancon, V Dalakas
Services Marketing Quarterly 35 (2), 173-186, 2014
562014
Consumer psychology of sport: More than just a game.
R Madrigal, V Dalakas
Taylor & Francis Group/Lawrence Erlbaum Associates, 2008
542008
A qualitative inquiry on schadenfreude by sport fans.
V Dalakas, J Phillips Melancon, T Sreboth
Journal of Sport Behavior 38 (2), 2015
442015
Attitudes of youth toward purchasing from sponsors: a cross-cultural perspective
V Dalakas, F Kropp
Journal of Euromarketing 12 (1), 19-39, 2002
402002
A five-nation study of developmental timetables, reciprocal communication and consumer socialization
GM Rose, V Dalakas, F Kropp
Journal of Business Research 55 (11), 943-949, 2002
392002
The effect of cognitive appraisals on emotional responses during service encounters
V Dalakas
Services Marketing Quarterly 27 (1), 23-41, 2006
322006
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
BD Tyler, J Cobbs, BS Nichols, V Dalakas
Journal of Business Research 124, 708-719, 2021
302021
Consumer misbehavior: Aggressive behavior by sports fans
A Shoham, V Dalakas, L Lahav
Services Marketing Quarterly 36 (1), 22-36, 2015
302015
Men's versus women's collegiate basketball customers: Attitudinal favorableness and the environment
LR Kahle, D Aiken, V Dalakas, M Duncan
International Journal of Sports Marketing and Sponsorship 5 (2), 54-68, 2003
302003
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