| Toward a cognitive structure conceptualization of product familiarity LJ Marks, JC Olson Advances in consumer research 8 (1), 145-150, 1981 | 436 | 1981 |
| Television commercial evaluation in the context of program induced mood: Congruency versus consistency effects MA Kamins, LJ Marks, D Skinner Journal of Advertising 20 (2), 1-14, 1991 | 403 | 1991 |
| The use of product sampling and advertising: Effects of sequence of exposure and degree of advertising claim exaggeration on consumers’ belief strength, belief confidence, and … LJ Marks, MA Kamins Journal of Marketing Research 25 (3), 266-281, 1988 | 379 | 1988 |
| An empirical investigation of a general theory of marketing ethics MA Mayo, LJ Marks Journal of the Academy of Marketing Science 18, 163-171, 1990 | 316 | 1990 |
| Effects of television commercial repetition, receiver knowledge, and commercial length: A test of the two-factor model AJ Rethans, JL Swasy, LJ Marks Journal of Marketing Research 23 (1), 50-61, 1986 | 305 | 1986 |
| Good native advertising isn’ta secret C Campbell, LJ Marks Business horizons 58 (6), 599-606, 2015 | 288 | 2015 |
| The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands MA Kamins, LJ Marks Journal of the academy of marketing science 19, 177-185, 1991 | 260 | 1991 |
| Advertising puffery: The impact of using two-sided claims on product attitude and purchase intention MA Kamins, LJ Marks Journal of Advertising 16 (4), 6-15, 1987 | 214 | 1987 |
| Mental imagery and sound effects in radio commercials DW Miller, LJ Marks Journal of Advertising 21 (4), 83-93, 1992 | 171 | 1992 |
| The effects of imagery‐evoking radio advertising strategies on affective responses DW Miller, LJ Marks Psychology & Marketing 14 (4), 337-360, 1997 | 131 | 1997 |
| Risk-taking propensity and entrepreneurship: The role of power distance JA Antoncic, B Antoncic, M Gantar, RD Hisrich, LJ Marks, AA Bachkirov, ... Journal of Enterprising Culture 26 (01), 1-26, 2018 | 124 | 2018 |
| An Empirical Test of a Model of Consumer Ethical Dilemmas. LJ Marks, MA Mayo Advances in Consumer Research 18 (1), 1991 | 100 | 1991 |
| International marketing ethics: problems encountered by Australian firms RW Armstrong, BW Stening, JK Ryans, L Marks, M Mayo European Journal of Marketing 24 (10), 5-18, 1990 | 58 | 1990 |
| Overload, Pressure, and Convenience: Testing a Conceptual Model of Factors Influencing Women's Attitudes Toward, and Use of, Shopping Channels. JK Maher, LJ Marks, PE Grimm Advances in Consumer Research 24 (1), 1997 | 46 | 1997 |
| An examination into the effectiveness of two-sided comparative price appeals MA Kamins, LJ Marks Journal of the Academy of Marketing Science 16, 64-71, 1988 | 41 | 1988 |
| The moderating effects of enduring involvement on imagery evoking advertisements DW Miller, LJ Marks American Marketing Association 121, 128, 1996 | 38 | 1996 |
| An Examination on the Effects of Attribute Order and Product Order Biases in Conjoint Analysis. M Tharp, L Marks Advances in Consumer Research 17 (1), 1990 | 23 | 1990 |
| Perceptions of ethical problems in international marketing MA Mayo, LJ Marks, JK Ryans International Marketing Review 8 (3), 1991 | 19 | 1991 |
| Halo effects, consumer ethno-national affinity, and behavioral intentions: an extension of the multi-attribute model of country of origin effects ANM Waheeduzzaman, LJ Marks American Marketing Association Educators Proceedings, 252-7, 1989 | 18 | 1989 |
| An Examination of the Effects of Context Induced Mood States on the Evaluation of a" Feel Good" Product: The Moderating Role of Product Type and the Consistency Effects Model. J Hadjimarcou, LJ Marks Advances in Consumer Research 21 (1), 1994 | 15 | 1994 |
michael kaminsstony brookVerified email at stonybrook.edu
