| Visual and verbal processing strategies in comprehension and judgment RS Wyer Jr, IW Hung, Y Jiang Journal of Consumer Psychology 18 (4), 244-257, 2008 | 221 | 2008 |
| From firm muscles to firm willpower: Understanding the role of embodied cognition in self-regulation IW Hung, AA Labroo Journal of Consumer Research 37 (6), 1046-1064, 2011 | 195 | 2011 |
| Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial IW Hung, RS Wyer Jr Journal of Marketing Research 46 (3), 421-434, 2009 | 114 | 2009 |
| Lenses of the heart: How actors’ and observers’ perspectives influence emotional experiences IW Hung, A Mukhopadhyay Journal of consumer Research 38 (6), 1103-1115, 2012 | 102 | 2012 |
| Shaping consumer imaginations: The role of self-focused attention in product evaluations IW Hung, RS Wyer Jr Journal of Marketing Research 48 (2), 381-392, 2011 | 67 | 2011 |
| Relaxation increases monetary valuations MT Pham, IW Hung, GJ Gorn Journal of Marketing Research 48 (5), 814-826, 2011 | 66 | 2011 |
| The impact of implicit theories on responses to problem-solving print advertisements IW Hung, RS Wyer Jr Journal of Consumer Psychology 18 (3), 223-235, 2008 | 49 | 2008 |
| Mirror, mirror on the retail wall: Self-focused attention promotes reliance on feelings in consumer decisions HH Chang, IW Hung Journal of Marketing Research 55 (4), 586-599, 2018 | 44 | 2018 |
| Effects of self-relevant perspective-taking on the impact of persuasive appeals IW Hung, RS Wyer Jr Personality and Social Psychology Bulletin 40 (3), 402-414, 2014 | 24 | 2014 |
| Let the comments fly: The effects of flying commentary presentation on consumer judgment Y Shen, H Chan, I Hung | 24 | 2014 |
| Visual and verbal information processing in a consumer context: Further considerations RS Wyer Jr, Y Jiang, IW Hung Journal of Consumer Psychology 18 (4), 276-280, 2008 | 22 | 2008 |
| Creative thinking facilitates perspective taking. Z Yang, IW Hung Journal of Personality and Social Psychology 120 (2), 278, 2021 | 13 | 2021 |
| Mixed emotional experience is associated with and precedes improvements in well-being HE Hershfield, JM Adler ACR North American Advances, 2012 | 6 | 2012 |
| Putting the consumer in the picture: Visual perspectives and mixed emotions in advertising I Hung, A Mukhopadhyay ACR North American Advances, 2012 | 3 | 2012 |
| The impact of subjective experience on product evaluations: The role of music, affect and self-focused attention IW Hung, RS Wyer Unpublished manuscript, Hong Kong University of Science and Technology, 2008 | 2 | 2008 |
| The impact of charitable appeals: When identification with the victim is not always beneficial IW Hung, RS Wyer Journal of Marketing Research, 2007 | 2 | 2007 |
| When Imagining Oneself as the Victim is Not Always Beneficial: The Impact of Differences in Perspectives on Effectiveness of Charitable Advertisements. IW Hung, RS Wyer Jr European Advances in Consumer Research, 2011 | 1 | 2011 |
| The Role of Affect, Music and Self-awareness in Consumer Information Processing. IW Hung, RS Wyer Jr Advances in Consumer Research 36, 2009 | 1 | 2009 |
| Putting the Customer in the Picture: Visual Perspectives and Emotional Advertising IWP Hung, A Mukhopadhyay Advances in Consumer Research, 2012 | | 2012 |
| Bidirectional Consumer Friends’ Knowledge Calibration—Overestimated Or Underestimated? a Two-Stage Model JJ Wei, I Hung, G Johar ACR North American Advances, 2012 | | 2012 |
