| Facing the “right” side? The effect of product facing direction Y Zhang, H Kwak, H Jeong, M Puzakova Journal of Advertising 48 (2), 153-166, 2019 | 21 | 2019 |
| When distraction may be a good thing: The role of distraction in low‐fit brand extension evaluation Y Zhang, H Kwak, M Puzakova, CR Taylor Psychology & Marketing 37 (4), 604-621, 2020 | 11 | 2020 |
| Space between products on display: the impact of interspace on consumer estimation of product size Y Zhang, H Kwak, M Puzakova, CR Taylor Journal of the Academy of Marketing Science, 1-23, 2021 | 7 | 2021 |
| Going it alone or together: the role of space between products on consumer perceptions of price promotions H Kwak, Y Zhang, M Puzakova, T Moriguchi International Journal of Advertising 39 (7), 1086-1114, 2020 | 4 | 2020 |
| Concave or convex? The impact of display surface curvature on social appeals’ persuasion: the mediating role of self–other overlap Y Zhang, C Wang European Journal of Marketing 56 (4), 1108-1125, 2022 | 1 | 2022 |
| Does Space Speak Quantities? The Impact of Interspace on Product Size Estimates Y Zhang, H Kwak, M Puzakova, CR Taylor ACR North American Advances, 2020 | | 2020 |
| Shape Up the Behavior: a Concave Display Board Promotes Charitable Donations Y Zhang, C Wang ACR North American Advances, 2019 | | 2019 |
| Going It Alone Or Together: the Role of Product Space on Consumer Perceptions of Price Promotions Y Zhang, H Kwak, M Puzakova ACR North American Advances, 2017 | | 2017 |
| The Role of Distraction Effects on Weak-Tie Brand Extensions Y Zhang, H Kwak Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| Future Is “Right” on Your Face: the Role of Facing Direction of Product on Attitudes Toward Product Y Zhang, H Kwak, H Jeong, M Puzakova ACR North American Advances, 2016 | | 2016 |
| When Lacking Awareness Arises: the Role of Unconscious Thought on Brand Extension Evaluations Y Zhang, H Kwak, M Puzakova, C Taylor, T Andras ACR North American Advances, 2016 | | 2016 |
Hyokjin KwakIndian Institute of Management AhmedabadAdresse e-mail validée de iima.ac.in
