| Positive and negative corporate social responsibility, financial leverage, and idiosyncratic risk S Mishra, SB Modi Journal of business ethics 117, 431-448, 2013 | 444 | 2013 |
| Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability S Mishra, SB Modi Journal of Marketing 80 (1), 26-46, 2016 | 323 | 2016 |
| Evaluating the financial impact of branding using trademarks: a framework and empirical evidence A Krasnikov, S Mishra, D Orozco Journal of Marketing 73 (6), 154-166, 2009 | 302 | 2009 |
| Evaluating the financial impact of branding using trademarks: A framework and empirical evidence A Krasnikov, S Mishra, D Orozco Journal of Marketing 73 (6), 154, 2009 | 302 | 2009 |
| What drives financial performance–resource efficiency or resource slack?: Evidence from US Based Manufacturing Firms from 1991 to 2006 SB Modi, S Mishra Journal of Operations Management 29 (3), 254-273, 2011 | 261 | 2011 |
| The relationship between information technology capability, inventory efficiency, and shareholder wealth: A firm-level empirical analysis S Mishra, SB Modi, A Animesh Journal of Operations Management 31 (6), 298-312, 2013 | 156 | 2013 |
| Shareholder value implications of service failures in triads: The case of customer information security breaches SB Modi, MA Wiles, S Mishra Journal of Operations Management 35, 21-39, 2015 | 129 | 2015 |
| Stock market response to regulatory reports of deceptive advertising: the moderating effect of omission bias and firm reputation MA Wiles, SP Jain, S Mishra, C Lindsey Marketing Science 29 (5), 828-845, 2010 | 72 | 2010 |
| Building an innovation base: exploring the role of acquisition behavior S Mishra, RJ Slotegraaf Journal of the Academy of Marketing Science 41, 705-721, 2013 | 18 | 2013 |
| Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities S Mishra, SB Modi, MA Wiles Journal of the Academy of Marketing Science 50 (5), 1011-1031, 2022 | 12 | 2022 |
| Marketing Competence and Institutional Trust in Business S Janani, MA Wiles, S Mishra Journal of International Marketing 30 (3), 2022 | 9 | 2022 |
| Patient care effectiveness and financial outcomes of hospital physician contracting emphasis S Mishra, PA Salzarulo, SB Modi Journal of Operations Management 66 (1-2), 199-226, 2020 | 9 | 2020 |
| Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising SM A Sadovnikova, M Kacker Journal of the Academy of Marketing, 2023 | 4* | 2023 |
| Supplier involvement in new product development: a Meta-analysis of past research and future directions Y Wang, SB Modi, S Mishra | 4 | 2020 |
| Protecting positioning innovations: the emergence of non-traditional trademark registrations S Mishra, D Vakratsas, AV Krasnikov Marketing Letters 29, 307-318, 2018 | 4 | 2018 |
| Product Personalization Focus in the Pharmaceutical Industry and Shareholder Wealth: The Roles of Marketing Capability and Financial Leverage M Ben-Jebara, S Mishra, SB Modi, S Mahar Journal of Business Research 159, 2023 | 2 | 2023 |
| POM and Marketing MK Malhotra, R Janakiraman, S Mishra, M Chung The Routledge Companion to Production and Operations Management, 374-391, 2017 | 1 | 2017 |
| Two essays on post-Acquisition Performance: A Marketing perspective S Mishra Indiana University, 2006 | 1 | 2006 |
| POM and Marketing The Routledge Companion to Production and Operations Management, 2017 | | 2017 |
| Does CSR create shareholder wealth? S Mishra, S Modi LSE Business Review, 2016 | | 2016 |
Sachin B. ModiProfessor of Operations, Business Analytics & Information SystemsVerified email at uc.edu
