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James M. Leonhardt
James M. Leonhardt
Satre Professor & Associate Professor of Marketing, University of Nevada, Reno
Verified email at unr.edu - Homepage
Title
Cited by
Cited by
Year
Crowdsourcing hypothesis tests: Making transparent how design choices shape research results
Psychological Bulletin 146 (5), 451-479, 2020
1612020
Twitter = quitter? An analysis of Twitter quit smoking social networks
JJ Prochaska, C Pechmann, R Kim, JM Leonhardt
Tobacco Control 21 (4), 447-449, 2012
1442012
Second person pronouns enhance consumer involvement and brand attitude
RE Cruz, JM Leonhardt, T Pezzuti
Journal of Interactive Marketing 39 (1), 104-116, 2017
1282017
Avoiding the risk of responsibility by seeking uncertainty: Responsibility aversion and preference for indirect agency when choosing for others
JM Leonhardt, LR Keller, C Pechmann
Journal of Consumer Psychology 21 (4), 405-413, 2011
1162011
Certainty in language increases consumer engagement on social media
T Pezzuti, JM Leonhardt, C Warren
Journal of Interactive Marketing 53, 32-46, 2021
972021
Involuntary attention and brightness contrast
W Prinzmetal, V Long, J Leonhardt
Perception & Psychophysics 70, 1139-1150, 2008
762008
Is your product facing the ad's center? Facing direction affects processing fluency and ad evaluation
JM Leonhardt, JR Catlin, DM Pirouz
Journal of Advertising 44 (4), 315-325, 2015
522015
We’re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information
JM Leonhardt, T Pezzuti, JE Namkoong
Journal of Business Research 112, 160-169, 2020
492020
Less is more: Online consumer ratings' format affects purchase intentions and processing
A Kostyk, M Niculescu, JM Leonhardt
Journal of Consumer Behaviour 16 (5), 434-441, 2017
362017
Vaccination acceptance across cultures: The roles of collectivism, empathy, and homophily
JM Leonhardt, T Pezzuti
Journal of International Marketing 30 (2), 13-27, 2022
342022
Landfill or recycle? Pro‐environmental receptacle labeling increases recycling contamination
JR Catlin, JM Leonhardt, Y Wang, RJ Manuel
Journal of Consumer Psychology, 2021
282021
Simpler online ratings formats increase consumer trust
A Kostyk, JM Leonhardt, M Niculescu
Journal of Research in Interactive Marketing 11 (2), 131-141, 2017
282017
Chinese migrant workers’ adoption of urban consumer habits
R Chu, JM Leonhardt, MT Liu
Marketing Letters 26, 57-66, 2015
262015
Processing fluency scale development for consumer research
A Kostyk, JM Leonhardt, M Niculescu
International Journal of Market Research 3 (63), 2019
252019
Consumer innovativeness and loyalty to non-GMO foods: The role of cognitive and affective beliefs
C Robinson, JM Leonhardt
Journal of Food Products Marketing 24 (1), 39-55, 2018
242018
Extremity bias in user-generated content creation and consumption in social media
IP Bigley, JM Leonhardt
Journal of Interactive Advertising 18 (2), 125-135, 2018
232018
The complementary effects of empathy and nonverbal communication training on persuasion capabilities
JM Leonhardt, R Peterson
Administrative Issues Journal: Education, Practice & Research 5 (1), 77-88, 2015
222015
Going viral on YouTube
J Leonhardt
Journal of Digital & Social Media Marketing 3 (1), 21-30, 2015
212015
Invincibility threatens vaccination intentions during a pandemic
JM Leonhardt, G Ridinger, Y Rong, A Talaei-Khoe
PloS one 16 (10), e0258432, 2021
192021
Does language homophily affect migrant consumers’ service usage intentions?
T Pezzuti, ME Pierce, JM Leonhardt
Journal of Services Marketing 32 (5), 581-591, 2018
192018
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