Peter Magnusson
Peter Magnusson
Professor, Karlstad University, Service Research Center
Verified email at
Cited by
Cited by
Value in use through service experience
S Sandström, B Edvardsson, P Kristensson, P Magnusson
Managing Service Quality: An International Journal 18 (2), 112-126, 2008
Exploring value propositions and service innovation: a service-dominant logic study
P Skålén, J Gummerus, C Von Koskull, PR Magnusson
Journal of the academy of marketing science 43, 137-158, 2015
Managing user involvement in service innovation: Experiments with innovating end users
PR Magnusson, J Matthing, P Kristensson
Journal of Service Research 6 (2), 111-124, 2003
Exploring the Contributions of Involving Ordinary Users in Ideation of Technology‐Based Services*
PR Magnusson
Journal of product innovation management 26 (5), 578-593, 2009
“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters
P Magnusson, SA Westjohn, S Zdravkovic
International Marketing Review 28 (5), 454-472, 2011
Customer integration within service development—A review of methods and an analysis of insitu and exsitu contributions
B Edvardsson, P Kristensson, P Magnusson, E Sundström
Technovation 32 (7-8), 419-429, 2012
Benefits of involving users in service innovation
PR Magnusson
European Journal of Innovation Management 6 (4), 228-238, 2003
Users as a hidden resource for creativity: Findings from an experimental study on user involvement
P Kristensson, PR Magnusson, J Matthing
Creativity and innovation management 11 (1), 55-61, 2002
Social identity and brand equity formation: A comparative study of collegiate sports fans
BA Boyle, P Magnusson
Journal of Sport Management 21 (4), 497-520, 2007
The role of cultural intelligence in marketing adaptation and export performance
P Magnusson, SA Westjohn, AV Semenov, AA Randrianasolo, ...
Journal of International Marketing 21 (4), 44-61, 2013
Involving customers in new service development
B Edvardsson, P Kristensson, P Magnusson, J Matthing, A Gustafsson
World Scientific, 2006
Beyond anger: A deeper look at consumer animosity
CM Harmeling, P Magnusson, N Singh
Journal of International Business Studies 46, 676-693, 2015
Technology readiness and usage: a global-identity perspective
SA Westjohn, MJ Arnold, P Magnusson, S Zdravkovic, JX Zhou
Journal of the Academy of Marketing Science 37, 250-265, 2009
When learning is not enough: A process model of expatriate adjustment as cultural cognitive dissonance reduction
CP Maertz Jr, A Hassan, P Magnusson
Organizational Behavior and Human Decision Processes 108 (1), 66-78, 2009
Tuning users' innovativeness during ideation
P Kristensson, PR Magnusson
Creativity and innovation management 19 (2), 147-159, 2010
The spillover effects of prototype brand transgressions on country image and related brands
P Magnusson, V Krishnan, SA Westjohn, S Zdravkovic
Journal of International Marketing 22 (1), 21-38, 2014
Exploring users' appropriateness as a proxy for experts when screening new product/service ideas
PR Magnusson, E Wästlund, J Netz
Journal of Product Innovation Management 33 (1), 4-18, 2016
A process-based explanation of the psychic distance paradox: Evidence from global virtual teams
P Magnusson, A Schuster, V Taras
Management international review 54, 283-306, 2014
Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams
V Taras, D Baack, D Caprar, D Dow, F Froese, A Jimenez, P Magnusson
Journal of International Management 25 (4), 100689, 2019
Exploring holistic intuitive idea screening in the light of formal criteria
PR Magnusson, J Netz, E Wästlund
Technovation 34 (5-6), 315-326, 2014
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