| Marketing for Hospitality and Tourism P Kotler, J Bowen, S Baloglu | 7946* | 2021 |
| The relationship between customer loyalty and customer satisfaction JT Bowen, SL Chen International journal of contemporary hospitality management 13 (5), 213-217, 2001 | 2878 | 2001 |
| Mercadotecnia para Hotelería y Turismo P Kotler, J Bowen, J Makens Editorial Prentice-Hall Hispanoamericana, SA, Méjico, 0 | 2200* | |
| Commentary on loyalty: A strategic commitment S Shoemaker, J Bowen Cornell Hopsitality Quarterly 44 (5-6), 47-52, 2003 | 2076* | 2003 |
| Marketing turístico P Kotler | 962 | 2019 |
| Marketing para Turismo P Kotler, J Bowen, J Makens | 867 | 2003 |
| Development of a taxonomy of services to gain strategic marketing insights J Bowen Journal of the Academy of marketing science 18, 43-49, 1990 | 634 | 1990 |
| Managing service organizations: does having a “thing” make a difference? J Bowen, RC Ford Journal of Management 28 (3), 447-469, 2002 | 510 | 2002 |
| Restaurants and the tourist market B Sparks, J Bowen, S Klag International Journal of Contemporary Hospitality Management 15 (1), 6-13, 2003 | 356 | 2003 |
| Transitioning loyalty programs: A commentary on “the relationship between customer loyalty and customer satisfaction” JT Bowen, SLC McCain International Journal of Contemporary Hospitality Management 27 (3), 415-430, 2015 | 285 | 2015 |
| Marketing u ugostiteljstvu, hotelijerstvu i turizmu P Kotler, JT Bowen, JC Makens Mate, 2010 | 279 | 2010 |
| Beware Hospitality Industry: The Robots Are Coming J Bowen, C Morosan Worldwide Hospitality and Tourism Themes, 2018 | 250 | 2018 |
| Menu design: Can menus sell JT Bowen, AJ Morris International Journal of Contemporary Hospitality Management 7 (4), 4-9, 1995 | 223 | 1995 |
| Market segmentation in hospitality research: no longer a sequential process JT Bowen International Journal of Contemporary Hospitality Management 10 (7), 289-296, 1998 | 199 | 1998 |
| Pemasaran, perhotelan dan keparawisataan P Kotler, JT Bowen, JC Makens Prehallindo, 2002 | 164 | 2002 |
| Comparing guests’ key attributes of peer-to-peer accommodations and hotels: mixed-methods approach. A Belarmino, E Whalen, Y Koh, J Bowen Current Issues in Tourism, 1-7, 2017 | 151 | 2017 |
| A proposed model of the descriptors of service process KJ Mayer, JT Bowen, MR Moulton Journal of services marketing 17 (6), 621-639, 2003 | 137 | 2003 |
| Trends that are changing travel and tourism J Bowen, E Whalen Worldwide Hospitality and Tourism Themes 9 (6), 592-602, 2017 | 128 | 2017 |
| Hospitality marketing: A retrospective analysis (1960-2010) and predictions (2010-2020) CS Dev, JD Buschman, JT Bowen Cornell Hospitality Quarterly 51 (4), 459-469, 2010 | 119 | 2010 |
| Marketing for Hospitality and Tourism. 5 vyd P Kotler, JT Bowen, JC Makens Upper Saddle River: Prentice Hall, 2010 | 110 | 2010 |
