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Allam Abu Farha
Allam Abu Farha
Associate professor in Marketing, Qatar University
Verified email at qu.edu.qa
Title
Cited by
Cited by
Year
An evaluation of the COVID-19 pandemic and perceived social distancing policies in relation to planning, selecting, and preparing healthy meals: an observational study in 38 …
C De Backer, L Teunissen, I Cuykx, P Decorte, S Pabian, S Gerritsen, ...
Frontiers in nutrition 7, 621726, 2021
912021
Dynamics of Muslim consumers’ behavior toward Halal products: Exploration study using fMRI technology
OS Al-Kwifi, A Abu Farha, ZU Ahmed
International Journal of Emerging Markets 14 (4), 689-708, 2019
512019
Strategic orientations and capabilities' effect on SMEs' performance
I Alnawas, A Abu Farha
Marketing Intelligence & Planning 38 (7), 829-845, 2020
332020
Do different marketing practices pre-suppose different frames of reference? An exploratory study
AA Farha, S Elbanna
Journal of Business & Industrial Marketing 33 (3), 337-352, 2018
232018
Competitive dynamics between multinational companies and local rivals in emerging markets
OS Al-Kwifi, AKA Farha, WS Zaraket
FIIB Business Review 9 (3), 189-204, 2020
212020
Services marketing practices in diverse cultures: Canada compared to Qatar
A A Farha, PS Koku, SO Al-Kwifi, ZU Ahmed
Journal of Services Marketing, 2019
172019
Deploying partial least squares to investigate the influence of managerial assumptions on corporate social responsibility in the hotel industry
A A Farha, OS Al-Kwifi, ZU Ahmed
Journal of Hospitality and Tourism Technology, 2018
172018
Impact of product innovativeness on technology switching in global market
OS AL-Kwifi, V Ongsakul, AK Abu Farha, AU Zafar, M Karasneh
EuroMed Journal of Business 16 (1), 25-38, 2021
142021
Dietary diversity in the Eastern Mediterranean region before and during the COVID-19 pandemic: Disparities, challenges, and mitigation measures
M Hoteit, H Mortada, A Al-Jawaldeh, R Mansour, B Yazbeck, M AlKhalaf, ...
Frontiers in Nutrition 9, 813154, 2022
132022
Other sources of FDIs in Sub-Saharan Africa: The case of Gulf cooperation council states
PS Koku, AA Farha
Journal of Business Research 119, 619-626, 2020
132020
Matching organizational frame of reference and business strategy with contemporary marketing practices: evidence from Arab world
A Abu Farha
International Journal of Emerging Markets 11 (4), 533-549, 2016
122016
The effect of service failure severity on brand forgiveness: the moderating role of interpersonal attachment styles and thinking styles
I Alnawas, A Al Khateeb, A Abu Farha, NO Ndubisi
International Journal of Contemporary Hospitality Management 35 (5), 1691-1712, 2023
102023
The impact of COVID-19 on physical (in) activity behavior in 10 Arab countries
H Al Sabbah, Z Taha, R Qasrawi, EA Assaf, L Cheikh Ismail, ...
International journal of environmental research and public health 19 (17), 10832, 2022
92022
Enhancing servitization by international consumer integration: the influence of open innovation and co-creation
AKA Farha, OS Al-Kwifi, G Sakka, PV Nguyen, ZU Ahmed
International Marketing Review, 2022
62022
Understanding consumerism within Western and Muslim based societies: Twitter usage of Saudi and American consumers
O Althawadi, J Fraedrich, AA Farha
Journal for Global Business Advancement 14 (2), 192-215, 2021
62021
Do Islamic Ethics Influence Consumers’ Reaction to Advertising Messages of Certain Foods? Tracking Consumers’ Reaction Using fMRI Technology
OS Al-Kwifi, PS Koku, AK Abu Farha, SM Al Halbadi
Journal of Global Marketing 35 (5), 349-367, 2022
42022
ICT effect on employees-related outcomes: higher education as a context
AKA Farha, SM Obeidat, OS Al-Kwifi
Journal of Systems and Information Technology 24 (1), 32-54, 2022
32022
Unveiling Hidden Patterns between Managerial Assumptions, International Market Orientation, and Performance: An Unexplored Journey into Japanese Smes
AK Abu Farha, S Elbanna, OS Al-kwifi, S UENISHI
Marketing Intelligence & Planning, 2024
2024
Exploring critical internal enablers to SMEs export performance: evidence from Qatar
TH Elsharnouby, S Elbanna, AA Farha, N Mauji
Humanities and Social Sciences Communications 11 (1), 1-12, 2024
2024
The influence of managerial perceptions on adopting environmental strategies in B2B: An exploratory study from emerging countries
OS Al-Kwifi, AKA Farha, S Obeidat, H Yildiz, ZU Ahmed
Industrial Marketing Management 115, 550-563, 2023
2023
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