Brian L. Bourdeau
Brian L. Bourdeau
Associate Professor of Marketing, Auburn University
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The good guys don't always win: the effect of valence on service perceptions and consequences
MK Brady, CM Voorhees, JJ Cronin, BL Bourdeau
Journal of Services Marketing, 2006
The importance of brand cues in intangible service industries: an application to investment services
MK Brady, BL Bourdeau, J Heskel
Journal of services marketing, 2005
It depends: Moderating the relationships among perceived waiting time, anger, and regret
CM Voorhees, J Baker, BL Bourdeau, ED Brocato, JJ Cronin Jr
Journal of Service Research 12 (2), 138-155, 2009
Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball
GY Koo
International Journal of Sports Marketing and Sponsorship, 2009
Modeling service alliances: an exploratory investigation of spillover effects in service partnerships
BL Bourdeau, JJ Cronin Jr, CM Voorhees
Strategic Management Journal 28 (6), 609-622, 2007
A new examination of service loyalty: Identification of the antecedents and outcomes of an attitudinal loyalty framework
BL Bourdeau
The Florida State University, 2005
A new frontier in the battle against smoking: An exploratory investigation of low-income adult smokers
BL Bourdeau, MK Brady, JJ Cronin Jr
Journal of Nonprofit & Public Sector Marketing 16 (1-2), 123-149, 2006
Managing the servicescape for the Funeral Home Industry
R Hightower, R Brand, B Bourdeau
Forum Empresarial 11 (1), 42-67, 2006
From Social Entrepreneurship to Sustainable Entrepreneurship: Improving the value chain and marketing of Haitian chocolate.
MC Colley, C Fretwell, B Bourdeau
Journal of Strategic Innovation & Sustainability 12 (2), 2017
Measuring the effectiveness of facility naming rights sponsorships
DS Martin, BL Bourdeau, J Stephan
Journal of Business Research 110, 51-64, 2020
The Moderating Role Of Attitude In Consumers’ service Assessments
BL Bourdeau, MK Brady, JJ Cronin Jr, AK Keel, CM Voorhees
Marketing Management Journal 23 (2), 86-100, 2013
Retailing in the Digital Age: Surviving Mobile App Failure: An Abstract
DM Nagel, JJ Cronin, BL Bourdeau, CD Hopkins, D Brocato
Academy of Marketing Science World Marketing Congress, 943-944, 2018
None of the Glory: The Implications of Customer Attributions of Credit in Successful Co-Productive Service Experiences
RC White, CM Voorhees, BL Bourdeau, JJ Hoppner
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016
Should all service firms follow the recessionary advertising prescription?
AL Keel, B Bourdeau
Journal of Services Marketing, 2014
New thoughts on internal service quality: does the chief purchasing officer’s commitment to front-line employees’ satisfaction affect the quality perceptions of consumers?
BL Bourdeau, AL Keel
The Missing Link: Where Does Value Fit in the Picture: An Abstract
BL Bourdeau, JJ Cronin, CD Hopkins, DM Nagel, C Bourdeau
Academy of Marketing Science World Marketing Congress, 377-378, 2019
A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: An Abstract
JJ Cronin Jr, B Bourdeau, DM Nagel, C Hopkins
Academy of Marketing Science Annual Conference, 403-404, 2019
Ladies First: Using a Loyalty Phase Model to Gain Insight into Gender Differences in Service Evaluations
BL Bourdeau, CS Bourdeau, JJ Cronin
Marketing at the Confluence between Entertainment and Analytics, 515-517, 2017
Prosumption and Value-in-Use: The Complementary Role of Transaction Cost in SD Logic
JJ Cronin, DM Nagel, BL Bourdeau
Rediscovering the Essentiality of Marketing, 897-901, 2016
Session 4.4. Co; Creation and Service Strategies
K Ranjan, G Shainesh, R White, C Voorhees, B Bourdeau, C Blankson, ...
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015
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