| The good guys don't always win: the effect of valence on service perceptions and consequences MK Brady, CM Voorhees, JJ Cronin Jr, BL Bourdeau Journal of Services Marketing 20 (2), 83-91, 2006 | 250 | 2006 |
| The importance of brand cues in intangible service industries: an application to investment services MK Brady, BL Bourdeau, J Heskel Journal of services marketing 19 (6), 401-410, 2005 | 210 | 2005 |
| It depends: Moderating the relationships among perceived waiting time, anger, and regret CM Voorhees, J Baker, BL Bourdeau, ED Brocato, JJ Cronin Jr Journal of Service Research 12 (2), 138-155, 2009 | 114 | 2009 |
| Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball GY Koo International Journal of Sports Marketing and Sponsorship 11 (1), 41-54, 2009 | 103 | 2009 |
| Modeling service alliances: an exploratory investigation of spillover effects in service partnerships BL Bourdeau, JJ Cronin Jr, CM Voorhees Strategic Management Journal 28 (6), 609-622, 2007 | 74 | 2007 |
| A new examination of service loyalty: Identification of the antecedents and outcomes of an attitudinal loyalty framework BL Bourdeau The Florida State University, 2005 | 54 | 2005 |
| Revisiting the link between product and industry: Diversification and corporate performance W Burgers, D Padgett, B Bourdeau, A Sun International Review of Business Research Papers 5 (1), 367-379, 2009 | 19 | 2009 |
| A new frontier in the battle against smoking: An exploratory investigation of low-income adult smokers BL Bourdeau, MK Brady, JJ Cronin Jr Journal of Nonprofit & Public Sector Marketing 16 (1-2), 123-149, 2006 | 13 | 2006 |
| Measuring the effectiveness of facility naming rights sponsorships DS Martin, BL Bourdeau, J Stephan Journal of Business Research 110, 51-64, 2020 | 11 | 2020 |
| Managing the servicescape for the funeral home industry R Hightower, R Brand, B Bourdeau Forum Empresarial 11 (1), 42-67, 2006 | 7 | 2006 |
| From Social Entrepreneurship to Sustainable Entrepreneurship: Improving the value chain and marketing of Haitian chocolate. MC Colley, C Fretwell, B Bourdeau Journal of Strategic Innovation & Sustainability 12 (2), 2017 | 6 | 2017 |
| Attributions of credit? A reexamination of the role of customer attributions across both successful and unsuccessful service encounters BL Bourdeau, MK Brady, JJ Cronin Jr, CM Voorhees Assessing the Different Roles of Marketing Theory and Practice in the Jaws …, 2014 | 4 | 2014 |
| None of the Glory: The Implications of Customer Attributions of Credit in Successful Co-Productive Service Experiences RC White, CM Voorhees, BL Bourdeau, JJ Hoppner Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016 | 2 | 2016 |
| Should all service firms follow the recessionary advertising prescription? A L. Keel, B Bourdeau Journal of Services Marketing 28 (3), 207-213, 2014 | 2 | 2014 |
| The moderating role of attitude in consumers’ service assessments B Bourdeau, M Brady, J Cronin, A Keel, C Voorhess The Marketing Management Journal 23 (2), 86-100, 2013 | 2 | 2013 |
| A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: An Abstract JJ Cronin Jr, B Bourdeau, DM Nagel, C Hopkins Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 1 | 2020 |
| Retailing in the Digital Age: Surviving Mobile App Failure: An Abstract DM Nagel, JJ Cronin, BL Bourdeau, CD Hopkins, D Brocato Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 1 | 2019 |
| Ladies First: Using a Loyalty Phase Model to Gain Insight into Gender Differences in Service Evaluations BL Bourdeau, CS Bourdeau, JJ Cronin Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 1 | 2017 |
| New thoughts on internal service quality: does the chief purchasing officer’s commitment to front-line employees’ satisfaction affect the quality perceptions of consumers? BL Bourdeau, AL Keel Innovative Marketing 9 (2), 2013 | 1 | 2013 |
| The other extreme of the circumplex of emotion: an investigation of consumer outrage BL Bourdeau, JJ Cronin, DT Padgett, CM Voorhees, K White Journal of Services Marketing, 2024 | | 2024 |
J. Joseph Cronin Jr.John R. Kerr Eminent Scholar Chair in Marketing & Innovation Florida State UniversityAdresse e-mail validée de fsu.edu
