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Risto Moisio
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Between mothers and markets: Constructing family identity through homemade food
R Moisio, EJ Arnould, LL Price
Journal of consumer culture 4 (3), 361-384, 2004
5032004
Productive consumption in the class-mediated construction of domestic masculinity: Do-it-yourself (DIY) home improvement in men's identity work
R Moisio, EJ Arnould, JW Gentry
Journal of Consumer Research 40 (2), 298-316, 2013
2232013
Making contexts matter: Selecting research contexts for theoretical insights
E Arnould, L Price, R Moisio
Handbook of qualitative research methods in marketing, 2006
1932006
Questing for well-being at Weight Watchers: The role of the spiritual-therapeutic model in a support group
R Moisio, M Beruchashvili
Journal of Consumer Research 36 (5), 857-875, 2010
1672010
Extending the dramaturgical framework in marketing: Drama structure, drama interaction and drama content in shopping experiences
R Moisio, EJ Arnould
Journal of Consumer Behaviour: An International Research Review 4 (4), 246-256, 2005
1062005
Fighting culture: mobile phone consumption practices as means of consumer resistance
R Moisio, S Askegaard
Advances in Consumer Research 5, 24-29, 2003
692003
Mancaves and masculinity
R Moisio, M Beruchashvili
Journal of Consumer Culture 16 (3), 656-676, 2016
502016
What are you dieting for? The role of lay theories in dieters' goal setting
M Beruchashvili, R Moisio, DD Heisley
Journal of Consumer Behaviour 13 (1), 50-59, 2014
312014
Negative Consequences of Mobile Phone Consumption: Everyday Irritations, Anxieties and Amgibuities in the Experiences of Finnish Mobile Phone Consumers.
RJ Moisio
Advances in consumer research 30 (1), 2003
242003
Processes of consumer socialization: study of single-father households
R Harrison, R Moisio, J Gentry, S Commuri
European journal of marketing 55 (10), 2649-2673, 2021
142021
Cultivating hope
M Beruchashvili, R Moisio, JW Gentry
Journal of Consumer Culture 15 (3), 307-328, 2015
142015
Making contexts matter: Selecting research contexts for theoretical insights
LL Price, EJ Arnould, R Moisio
Handbook of qualitative research methods in marketing, 106-125, 2006
142006
Managing the aftermath: Scapegoating as crisis communication strategy
R Moisio, S Capelli, W Sabadie
Journal of Consumer Behaviour 20 (1), 89-100, 2021
122021
Men in no-man's land: Proving manhood through compensatory consumption
RJ Moisio
The University of Nebraska-Lincoln, 2007
112007
Is planning an aid or an obstacle? Examining the role of consumers' lay theories in weight loss
M Beruchashvili, R Moisio
Journal of Consumer Affairs 47 (3), 404-431, 2013
102013
Overweight and emotional identity projects
M Beruchashvili, R Moisio
The Routledge Compantion to Identity and Consumption. New York: Routledge, 63-72, 2013
82013
Men becoming fighters: Exploring processes of consumer socialization
R Moisio, M Beruchashvili
Journal of Consumer Culture 23 (2), 331-348, 2023
22023
Capitalizing on the spirit of giving: seeding virtual gift purchases in online social networks
R Song, R Moisio, MY Kang
European Journal of Marketing 55 (6), 1724-1746, 2021
22021
Is It Just the Thought That Counts? Experimental Investigation into the Gift Giving Effort Effect.
R Moisio, M Beruchashvili
Advances in Consumer Research 36, 2009
22009
Brand temperament
S Capelli, R Moisio, G Pantin
Actes de la Conférence de l’European Marketing Academy 33, 2004
22004
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