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Jennifer Lees-Marshment
Jennifer Lees-Marshment
Professor of Political Marketing and Management, University of Dundee
Adresse e-mail validée de dundee.ac.uk
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Political marketing and British political parties: The party's just begun
J Lees-Marshment
Manchester University Press, 2001
6212001
The marriage of politics and marketing
J Lees‐Marshment
Political studies 49 (4), 692-713, 2001
5342001
Political marketing: Principles and applications
J Lees-Marshment
Routledge, 2014
5332014
Political marketing: A comparative perspective
DG Lilleker, J Lees-Marshment
Manchester University Press, 2005
2832005
The product, sales and market‐oriented party‐How Labour learnt to market the product, not just the presentation
J Lees‐Marshment
European Journal of Marketing 35 (9/10), 1074-1084, 2001
2072001
Global political marketing
J Lees-Marshment
Global political marketing, 19-33, 2009
1832009
The political marketing revolution: Transforming the government of the UK
J Lees-Marshment
Manchester University Press, 2004
1702004
Political marketing: How to reach that pot of gold
J Lees-Marshment
Journal of Political Marketing 2 (1), 1-32, 2003
1452003
The political marketing game
J Lees-Marshment
Palgrave Macmillan, 2011
1232011
Political leaders and public engagement: The hidden world of informal elite–citizen interaction
CM Hendriks, J Lees-Marshment
Political Studies 67 (3), 597-617, 2019
1112019
Political marketing in Canada
A Marland, T Giasson, J Lees-Marshment
ubc Press, 2012
852012
The anglicisation of political marketing: how Blair ‘out‐marketed’Clinton
P Ingram, J Lees‐Marshment
Journal of Public Affairs 2 (2), 44-56, 2002
742002
Political marketing theory and practice: a reply to Ormrod's critique of the Lees-Marshment market-oriented party model
J Lees-Marshment
Politics 26 (2), 119-125, 2006
702006
Political marketing and British political parties
J Lees-Marshment
Manchester University Press, 2008
622008
Routledge handbook of political marketing
J Lees-Marshment
Routledge, 2012
602012
Marketing after the election: The potential and limitations of maintaining a market orientation in government
J Lees-Marshment
Canadian Journal of Communication 34 (2), 205-227, 2009
492009
Political marketing and the 2008 New Zealand election: a comparative perspective
J Lees-Marshment
Australian Journal of Political Science 44 (3), 457-475, 2009
422009
The ministry of public input: Integrating citizen views into political leadership
J Lees-Marshment
Springer, 2015
402015
Empowering the Members or Marketing the Party? The Conservative Reforms of 1998.
J Lees-Marshment, S Quayle
Political Quarterly 72 (2), 2001
402001
Knowledge sharing and lesson learning: consultants' perspectives on the international sharing of political marketing strategy
J Lees-Marshment, DG Lilleker
Contemporary Politics 18 (3), 343-354, 2012
392012
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