| Destination in a country image context J Nadeau, L Heslop, N O’Reilly, P Luk Annals of tourism Research 35 (1), 84-106, 2008 | 705 | 2008 |
| The future of marketing education: A practitioner’s perspective D Finch, J Nadeau, N O’Reilly Journal of Marketing Education 35 (1), 54-67, 2013 | 241 | 2013 |
| Brand personality in higher education: anthropomorphized university marketing communications R Rutter, F Lettice, J Nadeau Journal of Marketing for Higher Education 27 (1), 19-39, 2017 | 182 | 2017 |
| The role of social media in the co-creation of value in relationship marketing: A multi-domain study G Abeza, N O’Reilly, D Finch, B Séguin, J Nadeau Journal of Strategic Marketing 28 (6), 472-493, 2020 | 102 | 2020 |
| China and the Olympics: views of insiders and outsiders LA Heslop, J Nadeau, N O'reilly International Marketing Review 27 (4), 404-433, 2010 | 100 | 2010 |
| Branding MBA programs: The use of target market desired outcomes for effective brand positioning LA Heslop, J Nadeau Journal of Marketing for Higher Education 20 (1), 85-117, 2010 | 83 | 2010 |
| Mega-event and country co-branding: Image shifts, transfers and reputational impacts LA Heslop, J Nadeau, N O'reilly, A Armenakyan Corporate Reputation Review 16, 7-33, 2013 | 80 | 2013 |
| The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes. E Macintosh, J Nadeau, B Seguin, N O'Reilly, CL Bradish, D Legg Sport Marketing Quarterly 21 (1), 2012 | 71 | 2012 |
| In-stadium sponsorship evaluation of a mega-sponsee: The 2004 Grey Cup N O'Reilly, J Nadeau, B Séguin, M Harrison International Journal of Sports Marketing and Sponsorship 8 (2), 64-83, 2007 | 65 | 2007 |
| Competitive advantage with new product development: implications for life cycle theory J Nadeau, RM Casselman Journal of Strategic Marketing 16 (5), 401-411, 2008 | 63 | 2008 |
| Revenue generation in professional sport: A diagnostic analysis NJ O'Reilly, JP Nadeau International Journal of Sport Management and Marketing 1 (4), 311-330, 2006 | 42 | 2006 |
| Observing the influence of affective states on parent–child interactions and in‐store purchase decisions J Nadeau, M Bradley Journal of Consumer Behaviour 11 (2), 105-114, 2012 | 40 | 2012 |
| Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships RN Rutter, SJ Barnes, S Roper, J Nadeau, F Lettice Industrial Management & Data Systems 121 (12), 2387-2410, 2021 | 35 | 2021 |
| The Olympic Games and associative sponsorship: Brand personality identity creation, communication and congruence R Rutter, J Nadeau, U Aagerup, F Lettice Internet Research 30 (1), 85-107, 2019 | 35 | 2019 |
| Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups X Xing, AG Church, N O'Reilly, A Pegoraro, J Nadeau, L Heslop, B Séguin International Journal of Sports Marketing and Sponsorship 9 (4), 77-91, 2008 | 35 | 2008 |
| Sport communication: A multidimensional assessment of the field’s development G Abeza, N O’Reilly, J Nadeau International Journal of Sport Communication 7 (3), 289-316, 2014 | 34 | 2014 |
| " If You Can't Win, Why Should I Buy a Ticket?": Hope, Fan Welfare, and Competitive Balance. N O'Reilly, A Kaplan, R Rahinel, J Nadeau International Journal of Sport Finance 3 (2), 2008 | 33 | 2008 |
| Country image evaluations and migration intentions J Nadeau, AH Olafsen Place Branding and Public Diplomacy 11, 293-308, 2015 | 32 | 2015 |
| A co-creation shift in learning management: Work design for institutional commitment and personal growth LJ Wardley, CH Bélanger, J Nadeau Higher Education 74, 997-1013, 2017 | 31 | 2017 |
| Tourism destination image resiliency during a pandemic as portrayed through emotions on Twitter J Nadeau, LJ Wardley, E Rajabi Tourism and Hospitality Research 22 (1), 60-70, 2022 | 30 | 2022 |
