| Corporate social responsibility: a corporate marketing perspective D Hildebrand, S Sen, CB Bhattacharya European journal of marketing 45 (9/10), 1353-1364, 2011 | 342 | 2011 |
| Consumer responses to corporate social responsibility (CSR) contribution type D Hildebrand, Y DeMotta, S Sen, A Valenzuela Journal of Consumer Research 44 (4), 738-758, 2017 | 120 | 2017 |
| Consumer-company identification: development and validation of a scale DFN Hildebrand, DVDH Fernandes, AR Veloso, LA Slongo BAR-Brazilian Administration Review 7, 276-293, 2010 | 47 | 2010 |
| Marketing e o mercado infantil AR Veloso, DFN Hildebrand, MC Campomar | 46 | 2013 |
| Online shopping cart abandonment: A consumer mindset perspective D Rubin, C Martins, V Ilyuk, D Hildebrand Journal of Consumer Marketing 37 (5), 487-499, 2020 | 42 | 2020 |
| Culturally contingent cravings: How holistic thinking influences consumer responses to food appeals D Hildebrand, RD Harding, R Hadi Journal of Consumer Psychology 29 (1), 39-59, 2019 | 42 | 2019 |
| A criança no varejo de baixa renda AR Veloso, DFN Hildebrand, PRC Daré, MC Campomar RAE eletrônica 7, 2008 | 37* | 2008 |
| Thinking skills don’t protect service workers from replacement by Artificial Intelligence D Vorobeva, Y El Fassi, D Costa Pinto, D Hildebrand, MM Herter, ... Journal of Service Research 25 (4), 601-613, 2022 | 36 | 2022 |
| In-group and out-group influences on the consumption behavior of minority groups: The case of gay men D Hildebrand, Y DeMotta, S Sen, K Kongsompong Journal of Public Policy & Marketing 32 (1_suppl), 70-78, 2013 | 35 | 2013 |
| Using eye-tracking to understand the impact of multitasking on memory for banner ads: the role of attention to the ad IA Guitart, G Hervet, D Hildebrand International Journal of Advertising 38 (1), 154-170, 2019 | 29 | 2019 |
| Visual representation of the buying act by children of high-income families. A Rodriguez Veloso, D Fajardo Nunes Hildebrand Brazilian Business Review (English Edition) 10 (3), 2013 | 19* | 2013 |
| Flavor Fatigue: Cognitive Depletion Influences Consumer Enjoyment of Complex Flavors D Hildebrand, D Rubin, R Hadi, T Kramer Journal of Consumer Psychology, 2020 | 17 | 2020 |
| Is salesperson attractiveness a boon or a bane? The moderating role of perceived labor cost‐to‐price ratio in retail bargaining A Wongkitrungrueng, D Hildebrand, S Sen, K Nuttavuthisit Journal of Consumer Psychology 30 (3), 447-465, 2020 | 16 | 2020 |
| The impact of acquisition mode on expected speed of product mastery and subsequent consumer behavior R Dustin Harding, D Hildebrand, T Kramer, JD Lasaleta Journal of Consumer Research 46 (1), 140-158, 2019 | 15 | 2019 |
| Dressed to impress: The effect of victim attire on helping behavior SW Carvalho, D Hildebrand, S Sen Journal of the Association for Consumer Research 4 (4), 376-386, 2019 | 14 | 2019 |
| Does multitasking change how we think? The impact of specialized depletion from concurrent task performance on subsequent behavior D Rubin, D Hildebrand, LF Malloy‐Diniz Psychology & Marketing 39 (6), 1244-1256, 2022 | 7 | 2022 |
| Coleta de desenhos com crianças como ferramenta de pesquisa de marketing AR Veloso, DFN Hildebrand, CA Albuquerque Anais, 2013 | 5 | 2013 |
| How communications that portray unhealthy food consumption reduce food intake among dieters MM Birau, D Hildebrand, COC Werle Journal of Public Policy & Marketing 41 (2), 162-176, 2022 | 4 | 2022 |
| Factors that influence the use of birth control by Brazilian adolescents DFN Hildebrand, AR Veloso Brazilian Business Review 9 (Special Ed), 120-153, 2012 | 4* | 2012 |
| Globalization according to German and Brazilian students: A comparative study DFN Hildebrand, GM Umeda Brazilian Business Review 2 (2), 138-154, 2005 | 4* | 2005 |
Andres Rodriguez VelosoProfessor de Marketing, Universidade de São PauloVerified email at usp.br
