Shintaro Okazaki
Cited by
Cited by
Evaluation of brand extensions: The role of product feature similarity and brand concept consistency
CW Park, S Milberg, R Lawson
Journal of consumer research 18 (2), 185-193, 1991
Social media and international advertising: theoretical challenges and future directions
J Whitelock, JW Cadogan, S Okazaki, CR Taylor
International marketing review, 2013
What do we know about mobile Internet adopters? A cluster analysis
S Okazaki
Information & Management 43 (2), 127-141, 2006
Consumer privacy concerns and preference for degree of regulatory control
S Okazaki, H Li, M Hirose
Journal of advertising 38 (4), 63-77, 2009
How do Japanese consumers perceive wireless ads? A multivariate analysis
S Okazaki
International Journal of Advertising 23 (4), 429-454, 2004
How mobile advertising works: The role of trust in improving attitudes and recall
S Okazaki, A Katsukura, M Nishiyama
Journal of advertising research 47 (2), 165-178, 2007
Social influence model and electronic word of mouth: PC versus mobile internet
S Okazaki
International Journal of Advertising 28 (3), 439-472, 2009
Cross‐cultural advertising research: where we have been and where we need to go
S Okazaki, B Mueller
International Marketing Review, 2007
What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
S Okazaki, CR Taylor
Journal of Business Research, 2008
Excitement or sophistication? A preliminary exploration of online brand personality
S Okazaki
International Marketing Review, 2006
A content analysis of multinationals’ Web communication strategies: cross‐cultural research framework and pre‐testing
S Okazaki, JA Rivas
Internet research, 2002
Does gender affect media choice in travel information search? On the use of mobile Internet
S Okazaki, M Hirose
Tourism Management 30 (6), 794-804, 2009
Exploring convenience in mobile commerce: Moderating effects of gender
S Okazaki, F Mendez
Computers in Human Behavior 29 (3), 1234-1242, 2013
Perceived ubiquity in mobile services
S Okazaki, F Mendez
Journal of Interactive marketing 27 (2), 98-111, 2013
New perspectives on m-commerce research
S Okazaki
Journal of Electronic Commerce Research 6 (3), 160, 2005
Global consumer culture positioning: testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
S Okazaki, B Mueller, CR Taylor
Journal of International Marketing 18 (2), 20-34, 2010
Mobile advertising adoption by multinationals: Senior executives’ initial responses
S Okazaki
Internet research, 2005
Measuring soft-sell versus hard-sell advertising appeals
S Okazaki, B Mueller, CR Taylor
Journal of Advertising 39 (2), 5-20, 2010
Consumers' response to offensive advertising: a cross cultural study
S Okazaki, B Mueller, K Chan, L Li, S Diehl, R Terlutter
International marketing review, 2007
Cross‐national market segmentation in the fashion industry
S Okazaki, B Mueller, E Ko, E Kim, CR Taylor, KH Kim, IJ Kang
International marketing review, 2007
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