Venkat Ramaswamy
Venkat Ramaswamy
Professor of Marketing, University of Michigan Ross School of Business
Adresse e-mail validée de umich.edu
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Co‐creation experiences: The next practice in value creation
CK Prahalad, V Ramaswamy
Journal of interactive marketing 18 (3), 5-14, 2004
68342004
The future of competition: Co-creating unique value with customers
CK Prahalad, V Ramaswamy
Harvard Business Press, 2004
43722004
The future of competition: Co-creating unique value with customers
CK Prahalad, V Ramaswamy
Harvard Business Press, 2004
43722004
The future of competition: Co-creating unique value with customers
CK Prahalad, V Ramaswamy
Harvard Business Press, 2004
43722004
The future of competition: Co-creating unique value with customers
CK Prahalad, V Ramaswamy
Harvard Business Press, 2004
43722004
Co-opting customer competence
CK Prahalad, V Ramaswamy
Harvard business review 78 (1), 79-90, 2000
42122000
Co‐creating unique value with customers
CK Prahalad, V Ramaswamy
Strategy & leadership, 2004
23962004
Co‐creating unique value with customers
CK Prahalad, V Ramaswamy
Strategy & leadership, 2004
23962004
Effects of brand local and nonlocal origin on consumer attitudes in developing countries
R Batra, V Ramaswamy, DL Alden, JBEM Steenkamp, S Ramachander
Journal of consumer psychology 9 (2), 83-95, 2000
14592000
The new frontier of experience innovation
CK Prahalad, V Ramaswamy
MIT Sloan management review 44 (4), 12, 2003
11312003
The new frontier of experience innovation
CK Prahalad, V Ramaswamy
MIT Sloan management review 44 (4), 12, 2003
11312003
The new frontier of experience innovation
CK Prahalad, V Ramaswamy
MIT Sloan management review 44 (4), 12, 2003
11312003
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
V Ramaswamy, WS DeSarbo, DJ Reibstein, WT Robinson
Marketing Science 12 (1), 103-124, 1993
9531993
The power of co-creation: Build it with them to boost growth, productivity, and profits
V Ramaswamy, FJ Gouillart
Simon and Schuster, 2010
6332010
The power of co-creation: Build it with them to boost growth, productivity, and profits
V Ramaswamy, FJ Gouillart
Simon and Schuster, 2010
6332010
The co-creation connection
CK Prahalad, V Ramaswamy
Strategy and Business, 50-61, 2002
5242002
Building the co-creative enterprise
V Ramaswamy, F Gouillart
Harvard business review 88 (10), 100-109, 2010
5132010
Co‐creating value through customers' experiences: the Nike case
V Ramaswamy
Strategy & leadership, 2008
4472008
The co-creation paradigm
V Ramaswamy, K Ozcan
Stanford University Press, 2014
3792014
Leading the transformation to co‐creation of value
V Ramaswamy
Strategy & Leadership, 2009
3742009
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