Hans Risselada
Hans Risselada
Assistant professor at the University of Groningen
Verified email at rug.nl
Cited by
Cited by
Customer-to-customer interactions: Broadening the scope of word of mouth research
B Libai, R Bolton, MS Bügel, K de Ruyter, O Götz, H Risselada, ...
Journal of Service Research 13 (3), 267-282, 2010
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
H Risselada, PC Verhoef, THA Bijmolt
Journal of Marketing 78 (2), 52-68, 2014
Staying Power of Churn Prediction Models
H Risselada, PC Verhoef, THA Bijmolt
Journal of Interactive Marketing 24 (3), 198-208, 2010
Customer engagement: a new frontier in customer value management
SFM Beckers, H Risselada, PC Verhoef
Handbook of Service Marketing Research, 97, 2014
Indicators of opinion leadership in customer networks: self-reports and degree centrality
H Risselada, PC Verhoef, THA Bijmolt
Marketing Letters 27 (3), 449-460, 2016
Analyzing Behavior in Customer Relationships Accounting for Customer-to-Customer Interactions
H Risselada
University of Groningen, 2012
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