Yuliya Komarova Loureiro
Yuliya Komarova Loureiro
Associate Professor of Marketing, Fordham University
Verified email at fordham.edu - Homepage
Title
Cited by
Cited by
Year
Understanding Generation Y and their use of social media: a review and research agenda
L Aksoy, A Van Riel, J Kandampully, RN Bolton, A Parasuraman, ...
Journal of service management, 2013
11862013
When can a photo increase credit? The impact of lender and borrower profiles on online peer-to-peer loans
L Gonzalez, YK Loureiro
Journal of Behavioral and Experimental Finance 2, 44-58, 2014
1152014
Suspicious minds: Exploring neural processes during exposure to deceptive advertising
AW Craig, YK Loureiro, S Wood, JMC Vendemia
Journal of Marketing Research 49 (3), 361-372, 2012
582012
Competition against common sense: insights on peer-to-peer lending as a tool to allay financial exclusion
Y Komarova Loureiro, L Gonzalez
Komarova Loureiro, Yuliya and Laura Gonzalez (2015),“Competition against …, 2014
312014
The case for moral consumption: Examining and expanding the domain of moral behavior to promote individual and collective well-being
Y Komarova Loureiro, J Bayuk, SM Tignor, GY Nenkov, S Baskentli, ...
Journal of Public Policy & Marketing 35 (2), 305-322, 2016
152016
Positive affect and malleable mental accounting: an investigation of the role of positive affect in flexible expense categorization and spending
YK Loureiro, KL Haws
Psychology & Marketing 32 (6), 670-677, 2015
102015
Who needs a reason to indulge? Happiness following reason-based indulgent consumption
FE Petersen, HJ Dretsch, YK Loureiro
International Journal of Research in Marketing 35 (1), 170-184, 2018
82018
Customer value creation in multichannel systems: the interactive effect of integration quality and multichannel complexity
S Kabadayi, YK Loureiro, M Carnevale
Journal of Creating Value 3 (1), 1-18, 2017
72017
Conceptualizing the multiple dimensions of consumer financial vulnerability
GE O'Connor, CE Newmeyer, NYC Wong, JB Bayuk, LA Cook, ...
Journal of Business Research 100, 421-430, 2019
42019
Businesses Beware: Consumer Immoral Retaliation in Response to Perceived Moral Violations by Companies
Y Komarova Loureiro, KL Haws, WO Bearden
Journal of Service Research, 1094670517738366, 2017
42017
Is share of wallet exclusively about making customers happy or having more customers? Exploring the relationship between satisfaction and double jeopardy
A Buoye, YK Loureiro, S Kabadayi, MG Nejad, TL Keiningham, L Aksoy, ...
Journal of Service Management, 2016
42016
Customer value creation for risky products: The role of brand trust and trusting beliefs
M Carnevale, YK Loureiro, S Kabadayi
Journal of Creating Value 4 (1), 1-21, 2018
32018
Mandating socially responsible behavior
M Pirson, LM Aksoy, YA Komarova
Handbook of Research on Marketing and Corporate Social Responsibility, 2014
22014
Transforming Business Education through Social Innovation: from Exalting Heroes to Engaging our Humanity
L Aksoy, H Jazaieri, YK Loureiro, K Milligan, J Nesteruk, R Sisodia
Humanistic Management Journal, 1-21, 2019
12019
Punishing the guilty and the guiltless: an investigation of consumer deviance inspired by company wrongdoing
YA Komarova
University of South Carolina, 2010
12010
The chain of effects from customer satisfaction to customer profitability
TL Keiningham, L Aksoy, YA Komarova, M Nejad
Handbook of Research on Customer Equity in Marketing, 2015
2015
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