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Gregory D. Newton
Gregory D. Newton
Associate Professor, School of Media Arts & Studies, Ohio University
Verified email at ohio.edu
Title
Cited by
Cited by
Year
Delineating grazing: Observations of remote control use
ST Eastman, GD Newton
Journal of Communication 45 (1), 77-95, 1995
981995
Promoting prime‐time programs in megasporting events
ST Eastman, GD Newton, L Pack
Journal of Broadcasting & Electronic Media 40 (3), 366-388, 1996
841996
Structural determinants of the television news audience
JG Webster, GD Newton
Journal of Broadcasting & Electronic Media 32 (4), 381-389, 1988
801988
Accelerating the flow: A transition effect in programming theory?
ST Eastman, GD Newton, KE Riggs, J Neal‐Lunsford
Journal of Broadcasting & Electronic Media 41 (2), 265-283, 1997
511997
ATLANTA REVISITED Prime-Time Promotion in the 1996 Summer Olympics
AC Billings, ST Eastman, GD Newton
Journal of Sport & Social Issues 22 (1), 65-78, 1998
461998
Does synergy work? An examination of cross-promotion effects
T Tang, GD Newton, X Wang
The International Journal on Media Management 9 (4), 127-134, 2007
452007
The impact of structural salience within on‐air promotion
ST Eastman, GD Newton
Journal of Broadcasting & Electronic Media 42 (1), 50-79, 1998
451998
Hitting promotion hard: A network response to channel surfing and new competition
ST Eastman, GD Newton
Taylor & Francis Group 27 (1), 73-85, 1999
411999
How promotional content changes ratings: The impact of appeals, humor, and presentation
S Tyler Eastman, GD Newton, PD Bolls
Journal of Applied Communication Research 31 (3), 238-259, 2003
232003
Music radio programming
GD Newton
Broadcast/cable/Web programming, 351-392, 2002
72002
The Athens Exemplar: An Olympic Promotion Effort Pays Off for “The Networks of NBC”
GD Newton, GC Williams, ST Eastman, AC Billings
Journal of Promotion Management 15 (1-2), 137-149, 2009
62009
Promotion in radio
GD Newton, RF Potter
Research in media promotion, 297-322, 2000
62000
Juggling Brands: The Pressures and Perks of Radio Promotion Directors in the Age of Acquisition.
RF Potter, GC Williams, GD Newton
Journal of the Northwest Communication Association 32, 2003
52003
Localism, diversity, and the public interest policy implications of DAB and DARS
GD Newton
Journal of Radio Studies 3 (1), 76-88, 1995
41995
Skating on Thin Ice: Promotional Strategies of a 4 th Place Network In the 2006 Winter Olympics
GD Newton, GC Williams, AC Billings, ST Eastman
2008
6. Sports and the Internet
S Tyler Eastman, GD Newton, L Pack
Sports and Media 5, 14, 2003
2003
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