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Chris Summers
Chris Summers
UX Researcher @ Meta AI
Verified email at meta.com
Title
Cited by
Cited by
Year
An Audience of One: Behaviorally Targeted Ads as Implied Social Labels
CA Summers, RW Smith, RW Reczek
Journal of Consumer Research 43 (1), 2016
2472016
Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly-Determined Marketing Outcomes
RW Reczek, KL Haws, CA Summers
Journal of Consumer Research 41 (December), 2014
952014
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Articles 1–2