Hairong Li
Cited by
Cited by
Forced Exposure and Psychological Reactance
SM Edwards, H Li, JH Lee
Advertising, Promotion, and New Media, 215, 2005
Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive
NJ Rifon, SM Choi, CS Trimble, H Li
Journal of advertising 33 (1), 30-42, 2004
The impact of perceived channel utilities, shopping orientations, and demographics on the consumer's online buying behavior
H Li, C Kuo, MG Rusell
Journal of computer-mediated communication 5 (2), JCMC521, 1999
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence
H Li, T Daugherty, F Biocca
Journal of advertising 31 (3), 43-57, 2002
Measuring the intrusiveness of advertisements: Scale development and validation
H Li, SM Edwards, JH Lee
Journal of advertising 31 (2), 37-47, 2002
Characteristics of virtual experience in electronic commerce: A protocol analysis
H Li, T Daugherty, F Biocca
Journal of interactive Marketing 15 (3), 13-30, 2001
The role of virtual experience in consumer learning
H Li, T Daugherty, F Biocca
Journal of consumer psychology 13 (4), 395-407, 2003
Cognitive impact of banner ad characteristics: An experimental study
H Li, JL Bukovac
Journalism & Mass Communication Quarterly 76 (2), 341-353, 1999
Consumer privacy concerns and preference for degree of regulatory control
S Okazaki, H Li, M Hirose
Journal of advertising 38 (4), 63-77, 2009
Consumer learning and the effects of virtual experience relative to indirect and direct product experience
T Daugherty, H Li, F Biocca
Psychology & Marketing 25 (7), 568-586, 2008
Benchmarking the use of QR code in mobile promotion: three studies in Japan
S Okazaki, H Li, M Hirose
Journal of Advertising Research 52 (1), 102-117, 2012
Internet advertising formats and effectiveness
H Li, JD Leckenby
Center for Interactive Advertising 14 (1), 1-31, 2004
Personalized in-store e-commerce with the promopad: an augmented reality shopping assistant
W Zhu, CB Owen, H Li, JH Lee
Electronic Journal for E-commerce Tools and Applications 1 (3), 1-19, 2004
Special section introduction: Artificial intelligence and advertising
H Li
Journal of advertising 48 (4), 333-337, 2019
From the Editors: Why we Need the Journal of Interactive Advertising
JD Leckenby, H Li
Journal of Interactive Advertising 1 (1), 1-3, 2000
Creative Use of Qr Codes in Consumer Communication
X Dou, H Li
International journal of mobile marketing 3 (2), 2008
What makes a slogan memorable and who remembers it
BB Reece, BG Van den Bergh, H Li
Journal of Current Issues & Research in Advertising 16 (2), 41-57, 1994
Design of the promopad: An automated augmented-reality shopping assistant
W Zhu, CB Owen
Journal of Organizational and End User Computing (JOEUC) 20 (3), 41-56, 2008
Parameters of mobile advertising: A field experiment.
H Li, B Stoller
International Journal of Mobile Marketing 2 (1), 2007
Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning
T Daugherty, H Li, F Biocca
Online consumer psychology: Understanding and influencing consumer behavior …, 2005
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