Debbie Laverie
Cited by
Cited by
Using job satisfaction and pride as internal-marketing tools
DB Arnett, DA Laverie, C McLane
Cornell hotel and restaurant administration quarterly 43 (2), 87-96, 2002
Factors affecting fan attendance: The influence of identity salience and satisfaction
DA Laverie, DB Arnett
Journal of leisure Research 32 (2), 225-246, 2000
Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications
DB Arnett, DA Laverie, A Meiers
Journal of retailing 79 (3), 161-170, 2003
Differential effects of experience, subjective knowledge, and objective knowledge on sources of information used in consumer wine purchasing
TH Dodd, DA Laverie, JF Wilcox, DF Duhan
Journal of Hospitality & Tourism Research 29 (1), 3-19, 2005
Learning by tweeting: Using Twitter as a pedagogical tool
SB Rinaldo, S Tapp, DA Laverie
Journal of marketing education 33 (2), 193-203, 2011
Exploring impulse purchasing on the internet
SR Madhavaram, DA Laverie
ACR North American Advances, 2004
Reexamination and extension of Kleine, Kleine, and Kernan's social identity model of mundane consumption: The mediating role of the appraisal process
DA Laverie, RE Kleine III, SS Kleine
Journal of Consumer Research 28 (4), 659-669, 2002
Linking emotions and values in consumption experiences: An exploratory study
DA Laverie, SS Kleine
ACR North American Advances, 1993
Motivations for ongoing participation in a fitness activity
DA Laverie
Leisure Sciences 20 (4), 277-302, 1998
Brand advocacy and sales effort by retail salespeople: antecedents and influence of identification with manufacturers’ brands
V Badrinarayanan, DA Laverie
Journal of Personal Selling & Sales Management 31 (2), 123-140, 2011
Experiential learning and the Hunt-Vitell theory of ethics: Teaching marketing ethics by integrating theory and practice
SD Hunt, DA Laverie
Marketing Education Review 14 (3), 1-14, 2004
Volunteer dedication: Understanding the role of identity importance on participation frequency
DA Laverie, RE McDonald
Journal of macromarketing 27 (3), 274-288, 2007
Developing pedagogical competence: Issues and implications for marketing education
S Madhavaram, DA Laverie
Journal of Marketing Education 32 (2), 197-213, 2010
In-class active cooperative learning: A way to build knowledge and skills in marketing courses
DA Laverie
Marketing Education Review 16 (2), 59-76, 2006
Toward Understanding New Sales Employees Participation in Marketing Related Technology: Motivation, Voluntariness, and Past Performance
JHDAL Levin, Michael
Journal of Personal Selling and Sales Management 32 (3), 379-393, 2012
A longitudinal examination of the effects of retailer–manufacturer brand alliances: The role of perceived fit
DB Arnett, DA Laverie, JB Wilcox
Journal of Marketing Management 26 (1-2), 5-27, 2010
Developing a learning orientation: The role of team-based active learning
DA Laverie, S Madhavaram, RE McDonald
Marketing Education Review 18 (3), 37-51, 2008
Facets of brand equity and brand survival: a longitudinal examination
JB Wilcox, DA Laverie, N Kolyesnikova, DF Duhan, TH Dodd
International Journal of Wine Business Research 20 (3), 202-214, 2008
Fan characteristics and sporting event attendance: Examining variance in attendance
DB Arnett, DA Laverie
International Journal of Sports Marketing and Sponsorship, 2000
Exploring how role-identity development stage moderates person–possession relations
S Schultz Kleine, RE Kleine, DA Laverie
Research in Consumer Behavior, 127-163, 2006
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