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Benet DeBerry-Spence, Ph.D.
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Themed flagship brand stores in the new millennium:: theory, practice, prospects
RV Kozinets, JF Sherry Jr, B DeBerry-Spence, A Duhachek, ...
Journal of Retailing 78 (1), 17-29, 2002
7322002
Ludic agency and retail spectacle
RV Kozinets, JF Sherry Jr, D Storm, A Duhachek, K Nuttavuthisit, ...
Journal of Consumer Research 31 (3), 658-672, 2004
5592004
Being in the Zone
JF Sherry Jr, RV Kozinets, D Storm, A Duhachek, K Nuttavuthisit, ...
Journal of Contemporary Ethnography 30 (4), 465-510, 2001
1752001
The discourses of marketing and development: towards ‘critical transformative marketing research’
M Tadajewski, J Chelekis, B DeBerry-Spence, B Figueiredo, O Kravets, ...
Journal of Marketing Management 30 (17-18), 1728-1771, 2014
1002014
Gendered behavior in a male preserve: Role playing at ESPN Zone Chicago
JF Sherry Jr, RV Kozinets, A Duhachek, B DeBerry-Spence, ...
Journal of Consumer Psychology 14 (1-2), 151-158, 2004
852004
Gendered Behavior in a Male Preserve: Role Playing At Espn Zone Chicago
JF Sherry Jr, RV Kozinets, A Duhachek, B DeBerry-Spence, ...
GCB - Gender and Consumer Behavior 6, 55-56, 2002
852002
African microentrepreneurship: The reality of everyday challenges
B DeBerry-Spence, EA Elliot
Journal of Business Research 65 (12), 1665-1673, 2012
602012
Consumer creations of product meaning in the context of African-style clothing
B DeBerry-Spence
Journal of the Academy of Marketing Science 36, 395-408, 2008
562008
Making theory and practice in subsistence markets: An analytic autoethnography of MASAZI in Accra, Ghana
B DeBerry-Spence
Journal of Business Research 63 (6), 608-616, 2010
542010
Developing markets? Understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)
B Figueiredo, J Chelekis, B DeBerry-Spence, AF Fırat, G Ger, ...
Journal of Macromarketing, http://dro.dur.ac.uk/14033/1/14033.pdf, 2015
462015
Consuming the dead: Identity and community building practices in death rituals
SK Bonsu, B DeBerry-Spence
Journal of Contemporary Ethnography 37 (6), 694-719, 2008
402008
Narratives of technology consumption in the face of marketplace discrimination
AE Ekpo, B DeBerry-Spence, GR Henderson, J Cherian
Marketing Letters 29, 451-463, 2018
302018
Mobile Phone Visual Ethnography (MpVE): Bridging Transformative Photography and Mobile Phone Ethnography
B DeBerry-Spence, AE Ekpo, D Hogan
Journal of Public Policy & Marketing 38 (1), 81-95, 2019
222019
Consumer valorization strategies in traumatic extraordinary experiences
L Trujillo Torres, B DeBerry-Spence
Journal of the Academy of Marketing Science, 516–531, 2019
142019
Historicizing and authenticating African dress: diaspora double consciousness and narratives of heritage and community
B DeBerry-Spence, E Izberk-Bilgin
Consumption Markets & Culture, 147-168, 2021
122021
A Call for Further Research at the Intersection of Race, Marketing, and Public Policy
B DeBerry-Spence, AM Bennett, A Cross, Samantha N. N., Ekpo, ...
Journal of Public Policy & Marketing, 2020
122020
Market development in the African context
B DeBerry-Spence, SK Bonsu, EJ Arnould
Marketing Management: A Cultural Perspective, 93-109, 2012
12*2012
Toward Marketplace Diversity: A Multimeasure, Multidimensional Study of the Journal of Public Policy & Marketing
B DeBerry-Spence, AE Ekpo, M Adelakun, H Gunay
Journal of Public Policy & Marketing 32, 6-15, 2013
112013
Transmodern metaphors and consumer spirituality
EA Elliot, B DeBerry-Spence
Association of Consumer Research 37, 792-793, 2010
72010
Third‐space scholars: bridging the marketing academy and emerging markets
B DeBerry‐Spence
Journal of Business & Industrial Marketing 23 (6), 368-373, 2008
72008
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Articles 1–20