| Sustainable buying behaviour: An interplay of consumers’ engagement in sustainable consumption and social norms M Mansoor, TM Awan, OS Paracha International Social Science Journal 72 (246), 1053-1070, 2022 | 23 | 2022 |
| The fake news effect: what does it mean for consumer behavioral intentions towards brands? A Sharif, TM Awan, OS Paracha Journal of Information, Communication and Ethics in Society 20 (2), 291-307, 2022 | 20 | 2022 |
| The concept of HPWS-performance relationship: framework for education industry OS Paracha, WKW Ismail, SM Amin Intangible Capital 10 (3), 664-695, 2014 | 19 | 2014 |
| Predicting pro-environmental behaviors of green electronic appliances’ users M MANSOOR, TM AWAN, OS PARACHA International Journal of Business and Economic Affairs 6 (4), 175-186, 2021 | 16 | 2021 |
| The determinants influencing the influx of counterfeit luxury goods in Pakistan A Saeed, O Paracha Global Social Sciences Review (GSSR) 4 (2), 211-221, 2019 | 8 | 2019 |
| Investigating the impact of task-oriented, relationship-oriented, and innovation-oriented leadership competencies on project success in Pakistan: a moderated model of multi … R Ahmed, SP Philbin, OS Paracha Engineering Management Journal 36 (1), 42-65, 2024 | 5 | 2024 |
| Why Counterfeit? A study of purchase behaviour of Pakistani consumers towards counterfeit luxury goods. A Saeed, OS Paracha Journal of Managerial Sciences 13 (2), 2019 | 5 | 2019 |
| Roles of remuneration on consumer responses towards social media advertising: A Pakistani perspective QM Ahmed, OS Paracha, A Salman International Transaction Journal of Engineering, Management, & Applied …, 2020 | 3 | 2020 |
| Antecedents of big data analytics (BDA) adoption in private firms: a sequential explanatory approach J Waqar, OS Paracha foresight, 2023 | 2 | 2023 |
| Exploring the Impact of Remuneration on Advertising Value & Attitudes: A Perspective During the Covid-19 Crises QM Ahmed, MA Nazir, OS Paracha International Journal of Marketing, Communication and New Media 10 (19), 2022 | 1 | 2022 |
| Role of Social Capital on Consumer Attitudes, Peer Influence and Behavioral Intentions: A Social Media Perspective QM Ahmed, OS Paracha, I Hussain International Journal of Industrial and Systems Engineering 15 (5), 536-539, 2021 | 1 | 2021 |
| Narcissistic Leadership and Project Success: The Role of Knowledge Sharing and Collectivism in IT Firms H Tahir, OS Paracha, SS Mukarram Organizacija 56 (4), 352-374, 2023 | | 2023 |
| Actor roles emergence through actor engagement: an SD logic perspective A Wajid, OS Paracha, MM Raziq Journal of Business & Industrial Marketing, 2023 | | 2023 |
| HRM System and Work Practices Impact on Affective Commitment: Considering mediating mechanism A Javed, OS Paracha Interdisciplinary Journal of Management Studies (Formerly known as Iranian …, 2023 | | 2023 |
| Impact of HRM System strength and High performance work practices on Service Performance: Considering Mediating Mechanism A Javed, O Paracha Journal of Management and Research 8 (2), 2021 | | 2021 |
| The Impression of SMM Fundamentals on CBE and Brand Knowledge M Fatima, QM Ahmed, OS Paracha Foundation University Journal of Business & Economics 6 (2), 2021 | | 2021 |
| Employees Perceptions of Human Resource Management System and Practices Impact on Affective Commitment: Considering Mediating Role of Line Manager A Javed, O Paracha International Review of Management and Business Research 10 (1), 322-335, 2021 | | 2021 |
| Actors Value-in-Context through Engagement in an Entrepreneurial Community: A SD Logic Perspective A Wajid, O Paracha, A Salman International Review of Social Sciences 8 (7), 165-175, 2020 | | 2020 |
| Determinants influencing Pakistani Consumers to purchase Counterfeit products A Saeed, OS Paracha Asia Proceedings of Social Sciences 2 (3), 146-150, 2018 | | 2018 |
Dr. Tahir Mumtaz AwanCOMSATS University Islamabad, PK; School of Business Sciences, University of Witwatersrand, SAVerified email at comsats.edu.pk
