Kirk Plangger
Cited by
Cited by
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
PR Berthon, LF Pitt, K Plangger, D Shapiro
Business horizons 55 (3), 261-271, 2012
Is it all a game? Understanding the principles of gamification
K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt
Business horizons 58 (4), 411-420, 2015
The new WTP: Willingness to participate
M Parent, K Plangger, A Bal
Business horizons 54 (3), 219-229, 2011
Game on: Engaging customers and employees through gamification
K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt
Business horizons 59 (1), 29-36, 2016
Mobility at work: A typology of mobile communities of practice and contextual ambidexterity
J Kietzmann, K Plangger, B Eaton, K Heilgenberg, L Pitt, P Berthon
The Journal of Strategic Information Systems 22 (4), 282-297, 2013
It’s real, trust me! Establishing supply chain provenance using blockchain
M Montecchi, K Plangger, M Etter
Business Horizons 62 (3), 283-293, 2019
Understanding gamification of consumer experiences
K Robson, K Plangger, J Kietzmann, I McCarthy, L Pitt
ACR North American Advances, 2014
Social media strategy for online service brands
AJ Mills, K Plangger
The Service Industries Journal 35 (10), 521-536, 2015
The power of popularity: how the size of a virtual community adds to firm value
K Plangger
Journal of Public affairs 12 (2), 145-153, 2012
How employees engage with B2B brands on social media: Word choice and verbal tone
CS Pitt, KA Plangger, E Botha, J Kietzmann, L Pitt
Industrial Marketing Management, 2019
The social media faces of major global financial service brands
M Farshid, K Plangger, D Nel
Journal of Financial Services Marketing 16 (3), 220-229, 2011
When satire is serious: how political cartoons impact a country's brand
A Bigi, K Plangger, M Bonera, CL Campbell
Journal of Public Affairs 11 (3), 148-155, 2011
Exploring digital corporate social responsibility communications on Twitter
S Okazaki, K Plangger, D West, HD Menéndez
Journal of Business Research 117, 675-682, 2020
Using Chernoff Faces to Portray Social Media Wine Brand Images
L Pitt, AJ Mills, A Chan, B Menguc, K Plangger
Academy of Wine Business Research, 2011
Objective and Subjective Wine Knowledge: Evidence from an Online Study
K Robson, K Plangger, C Campbell, L Pitt
Academy of Wine Business Research, 2014
New approaches to psychographic consumer segmentation: Exploring fine art collectors using artificial intelligence, automated text analysis and correspondence analysis
CS Pitt, AS Bal, K Plangger
European Journal of Marketing, 2020
Balancing customer privacy, secrets, and surveillance: Insights and management
K Plangger, RT Watson
Business Horizons 58 (6), 625-633, 2015
The curious versus the overwhelmed: Factors influencing QR codes scan intention
S Okazaki, A Navarro, P Mukherji, K Plangger
Journal of Business Research, 2019
iMedical: Integrating smartphones into medical practice design
J Bredican, AJ Mills, K Plangger
Journal of Medical Marketing 13 (1), 5-13, 2013
Case teaching in the age of technological sophistication.
L Pitt, VL Crittenden, K Plangger, W Halvorson
Journal of the Academy of Business Education 13, 2012
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