Lakshman Krishnamurthi
Lakshman Krishnamurthi
Professor of Marketing, Kellogg School, Northwestern University
Verified email at kellogg.northwestern.edu
Title
Cited by
Cited by
Year
An empirical analysis of the relationship between brand loyalty and consumer price elasticity
L Krishnamurthi, SP Raj
Marketing science 10 (2), 172-183, 1991
6351991
A comparative analysis of reference price models
RA Briesch, L Krishnamurthi, T Mazumdar, SP Raj
Journal of Consumer Research 24 (2), 202-214, 1997
6021997
Late mover advantage: How innovative late entrants outsell pioneers
V Shankar, GS Carpenter, L Krishnamurthi
Journal of Marketing research 35 (1), 54-70, 1998
5541998
On the go: How mobile shopping affects customer purchase behavior
RJH Wang, EC Malthouse, L Krishnamurthi
Journal of Retailing 91 (2), 217-234, 2015
4082015
Asymmetric response to price in consumer brand choice and purchase quantity decisions
L Krishnamurthi, T Mazumdar, SP Raj
Journal of consumer research 19 (3), 387-400, 1992
3671992
A model of brand choice and purchase quantity price sensitivities
L Krishnamurthi, SP Raj
Marketing Science 7 (1), 1-20, 1988
3391988
Measuring the dynamic effects of promotions on brand choice
P Papatla, L Krishnamurthi
Journal of Marketing Research 33 (1), 20-35, 1996
2891996
The effect of differences in the number of attribute levels on conjoint results
DR Wittink, L Krishnamurthi, DJ Reibstein
Marketing Letters 1 (2), 113-123, 1990
2501990
Analysis of new product diffusion using a four-segment trial-repeat model
M Hahn, S Park, L Krishnamurthi, AA Zoltners
Marketing Science 13 (3), 224-247, 1994
2211994
Customizing promotions in online stores
J Zhang, L Krishnamurthi
Marketing science 23 (4), 561-578, 2004
2022004
The advantages of entry in the growth stage of the product life cycle: An empirical analysis
V Shankar, GS Carpenter, L Krishnamurthi
Journal of Marketing Research 36 (2), 269-276, 1999
1951999
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
S Gopinath, JS Thomas, L Krishnamurthi
Marketing Science 33 (2), 241-258, 2014
1632014
Comparing derived importance weights across attributes
DR Wittink, L Krishnamurthi, JB Nutter
Journal of consumer Research 8 (4), 471-474, 1982
1621982
The effect of advertising on consumer price sensitivity
L Krishnamurthi, SP Raj
Journal of Marketing Research 22 (2), 119-129, 1985
1411985
Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis
V Shankar, L Krishnamurthi
Journal of Retailing 72 (3), 249-272, 1996
1231996
Demand dynamics in the seasonal goods industry: An empirical analysis
GP Soysal, L Krishnamurthi
Marketing Science 31 (2), 293-316, 2012
1022012
Accounting for heterogeneity and dynamics in the loyalty–price sensitivity relationship
L Krishnamurthi, P Papatla
Journal of Retailing 79 (2), 121-135, 2003
832003
A probit model of choice dynamics
P Papatla, L Krishnamurthi
Marketing science 11 (2), 189-206, 1992
741992
Conjoint models of family decision making
L Krishnamurthi
International Journal of Research in Marketing 5 (3), 185-198, 1988
661988
Channel pass-through of trade promotions
V Nijs, K Misra, ET Anderson, K Hansen, L Krishnamurthi
Marketing Science 29 (2), 250-267, 2010
652010
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