Follow
K Sudhir
K Sudhir
James Frank Professor of Marketing, Private Enterprise and Management, Yale SOM
Verified email at yale.edu
Title
Cited by
Cited by
Year
Investigating new product diffusion across products and countries
D Talukdar, K Sudhir, A Ainslie
Marketing Science 21 (1), 97-114, 2002
4672002
Structural analysis of manufacturer pricing in the presence of a strategic retailer
K Sudhir
Marketing Science 20 (3), 244-264, 2001
4382001
Competitive pricing behavior in the auto market: A structural analysis
K Sudhir
Marketing Science 20 (1), 42-60, 2001
3602001
Does store brand patronage improve store patronage?
K Sudhir, D Talukdar
Review of industrial organization 24, 143-160, 2004
2452004
A customer management dilemma: When is it profitable to reward one's own customers?
J Shin, K Sudhir
Marketing Science 29 (4), 671-689, 2010
2422010
Do bonuses enhance sales productivity? A dynamic structural analysis of bonus-based compensation plans
DJ Chung, T Steenburgh, K Sudhir
Marketing Science 33 (2), 165-187, 2014
2392014
Structural analysis of competitive behavior: New empirical industrial organization methods in marketing
V Kadiyali, K Sudhir, VR Rao
International Journal of Research in Marketing 18 (1-2), 161-186, 2001
2382001
Forecasting marketing-mix responsiveness for new products
YJ Luan, K Sudhir
Journal of Marketing Research 47 (3), 444-457, 2010
2262010
Do private labels increase retailer bargaining power?
S Meza, K Sudhir
Quantitative Marketing and Economics 8 (3), 333-363, 2010
2202010
The temporal and spatial dimensions of price search: Insights from matching household survey and purchase data
DK Gauri, K Sudhir, D Talukdar
Journal of marketing research 45 (2), 226-240, 2008
1922008
Do slotting allowances enhance efficiency or hinder competition?
K Sudhir, VR Rao
Journal of Marketing Research 43 (2), 137-155, 2006
176*2006
Bounded rationality in pricing under state-dependent demand: Do firms look ahead, and if so, how far?
H Che, K Sudhir, PB Seetharaman
Journal of Marketing Research 44 (3), 434-449, 2007
139*2007
Optimal marketing strategies for a customer data intermediary
J Pancras, K Sudhir
Journal of Marketing research 44 (4), 560-578, 2007
1372007
When to “fire” customers: Customer cost-based pricing
J Shin, K Sudhir, DH Yoon
Management Science 58 (5), 932-947, 2012
1162012
Empirical models of manufacturer-retailer interaction: A review and agenda for future research
KL Ailawadi, ET Bradlow, M Draganska, V Nijs, RP Rooderkerk, K Sudhir, ...
Marketing Letters 21, 273-285, 2010
972010
Do sympathy biases induce charitable giving? The effects of advertising content
K Sudhir, S Roy, M Cherian
Marketing Science 35 (6), 849-869, 2016
942016
Structural applications of the discrete choice model
JP Dubé, P Chintagunta, A Petrin, B Bronnenberg, R Goettler, ...
Marketing letters 13, 207-220, 2002
872002
Do store brands aid store loyalty?
S Seenivasan, K Sudhir, D Talukdar
Management Science 62 (3), 802-816, 2016
792016
Does reducing spatial differentiation increase product differentiation? Effects of zoning on retail entry and format variety
S Datta, K Sudhir
Quantitative Marketing and Economics 11, 83-116, 2013
762013
Attribute sentiment scoring with online text reviews: Accounting for language structure and missing attributes
I Chakraborty, M Kim, K Sudhir
Journal of Marketing Research 59 (3), 600-622, 2022
72*2022
The system can't perform the operation now. Try again later.
Articles 1–20