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Yanwen Wang
Yanwen Wang
Verified email at sauder.ubc.ca - Homepage
Title
Cited by
Cited by
Year
Perceived harm, addictiveness, and social acceptability of tobacco products and marijuana among young adults: marijuana, hookah, and electronic cigarettes win
CJ Berg, E Stratton, GL Schauer, M Lewis, Y Wang, M Windle, M Kegler
Substance use & misuse 50 (1), 79-89, 2015
3642015
Enduring effects of goal achievement and failure within customer loyalty programs: A large-scale field experiment
Y Wang, M Lewis, C Cryder, J Sprigg
Marketing Science 35 (4), 565-575, 2016
1002016
Conducting research in marketing with quasi-experiments
A Goldfarb, C Tucker, Y Wang
Journal of Marketing 86 (3), 1-20, 2022
712022
How can machine learning aid behavioral marketing research?
L Hagen, K Uetake, N Yang, B Bollinger, AJB Chaney, D Dzyabura, ...
Marketing Letters 31, 361-370, 2020
512020
A border strategy analysis of ad source and message tone in senatorial campaigns
Y Wang, M Lewis, DA Schweidel
Marketing Science 37 (3), 333-355, 2018
412018
The unintended consequences of countermarketing strategies: How particular antismoking measures may shift consumers to more dangerous cigarettes
Y Wang, M Lewis, V Singh
Marketing Science 35 (1), 55-72, 2016
372016
Mobile hailing technology and taxi driving behaviors
Y Wang, C Wu, T Zhu
Marketing Science 38 (5), 734-755, 2019
272019
Tobacco control environment in the United States and individual consumer characteristics in relation to continued smoking: differential responses among menthol smokers?
M Lewis, Y Wang, CJ Berg
Preventive medicine 65, 47-51, 2014
212014
Season ticket buyer value and secondary market options
M Lewis, Y Wang, C Wu
Marketing Science 38 (6), 973-993, 2019
172019
Cashing out retirement savings at job separation
Y Wang, M Zhai, JG Lynch Jr
Marketing Science 42 (4), 679-703, 2023
82023
Generous to a Fault? The Effect of Generosity of Employers' Retirement Plan Contributions on Leakage from Cashing Out at Job Separation
Y Wang
SSRN, 2020
22020
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Articles 1–11