| Hispanic attitudes toward advergames: A proposed model of their antecedents MD Hernandez, S Chapa, MS Minor, C Maldonado, F Barranzuela Journal of Interactive advertising 5 (1), 74-83, 2004 | 185 | 2004 |
| The role of advertising in consumer emotion management E Kemp, M Bui, S Chapa International Journal of Advertising 31 (2), 339-353, 2012 | 148 | 2012 |
| Adolescents, advergames and snack foods: Effects of positive affect and experience on memory and choice MD Hernandez, S Chapa Journal of Marketing Communications 16 (1-2), 59-68, 2010 | 107 | 2010 |
| Product category and origin effects on consumer responses to counterfeits: comparing Mexico and the US S Chapa, MS Minor, C Maldonado Journal of International Consumer Marketing 18 (4), 79-99, 2006 | 74 | 2006 |
| Understanding compulsive buyers' online shopping incidence: a closer look at the effects of sales promotions and bargains on Hispanic Americans H Vicdan, S Chapa, G de Los Santos Journal of Customer Behaviour 6 (1), 57-74, 2007 | 43 | 2007 |
| X-Scale: A new scale to measure consumer xenocentrism JI Rojas-Méndez, S Chapa Marketing intelligence & planning 38 (3), 354-368, 2020 | 37 | 2020 |
| Hispanic marketing: the power of the new Latino consumer F Korzenny, S Chapa, BA Korzenny Routledge, 2017 | 24 | 2017 |
| Regulating emotions in advertising: Examining the effects of sadness and anxiety on hedonic product advertisements E Kemp, S Chapa, SW Kopp Journal of Current Issues & Research in Advertising 34 (1), 135-150, 2013 | 14 | 2013 |
| Antecedents of ideal body image and body dissatisfaction: The role of ethnicity, gender and age among the consumers in the USA S Chapa, FF Jordan Jackson, J Lee Journal of Global Fashion Marketing 11 (2), 190-206, 2020 | 13 | 2020 |
| The effect of generational status in language-tailored political messages: Why advertising needs to adjust to appeal to young-adult Latino-Americans S Chapa, EP Becerra Journal of Advertising Research 54 (3), 356-366, 2014 | 12 | 2014 |
| Brand recall in the advergaming environment: a cross-country comparison M Hernandez, J Suh, SM Minor, S Chapa, J Salas Advertising, Promotion and the New Media, 298-319, 2005 | 12 | 2005 |
| Is fear of missing out (FOMO) a cultural construct? Investigating FOMO from a marketing perspective F Karimkhan, S Chapa Journal of Cultural Marketing Strategy 5 (2), 169-183, 2021 | 11 | 2021 |
| Rainbow-Washing Away Customers: Does the Consumer’s Perception of Rainbow-Washing Affect Purchasing Behavior? AN Johns, S Chapa, N Brooks, H Coleman, M DuBois | 8 | 2022 |
| Exploring the use of shock advertising by for-profit and nonprofit organisations in China S Yan, S Chapa Journal of Cultural Marketing Strategy 5 (1), 11-21, 2020 | 8 | 2020 |
| Post-pandemic impulse buying behavior: exploring the antecedents of impulsive buying across product categories during post COVID-19 era in the China P Wang, S Chapa | 7 | 2021 |
| The effect of ethnic-specific versus ethnic-diversified advertising: Comparing attitudes among multicultural consumers E Becerra, S Chapa, D Cooley Journal of Cultural Marketing Strategy 1 (2), 122-137, 2016 | 6 | 2016 |
| Online impulse buying behavior and marketing optimization guided by entrepreneurial psychology under COVID-19 P Wang, S Chapa Frontiers in Psychology 13, 939786, 2022 | 5 | 2022 |
| The role of ethnicity in the relationship between media exposure and female body dissatisfaction FFJ Jackson, S Chapa, J Lee, KA Davis Journal of Cultural Marketing Strategy 3 (2), 131-151, 2019 | 5 | 2019 |
| The Effect of cosmopolitanism on multi-ethnic US markets under varying conditions of diversity in advertising DO Cooley, J Brice, EP Becerra, S Chapa Academy of Marketing Studies Journal 19 (3), 119, 2015 | 5 | 2015 |
| The effect of Product category and origin on consumer responses toward counterfeits: an exploratory study among cultures S Chapa, MS Minor, C Maldonado Working paper, 2003 | 5 | 2003 |
