Kartik Kalaignanam
Kartik Kalaignanam
Moore Fellow and Professor of Marketing, University of South Carolina
Verified email at moore.sc.edu - Homepage
Title
Cited by
Cited by
Year
Asymmetric new product development alliances: Win-win or win-lose partnerships?
K Kalaignanam, V Shankar, R Varadarajan
Management Science 53 (3), 357-374, 2007
2482007
Product and environmental social performance: Varying effect on firm performance
S Jayachandran, K Kalaignanam, M Eilert
Strategic Management Journal 34 (10), 1255-1264, 2013
1702013
Implications for Marketing Strategy Effectiveness and Marketing Operations Efficiency
CAS CO-PRODUCERS
The service-dominant logic of marketing: dialog, debate, and directions, 166, 2006
1132006
The impact of product recalls on future product reliability and future accidents: Evidence from the automobile industry
K Kalaignanam, T Kushwaha, M Eilert
Journal of Marketing 77 (2), 41-57, 2013
1052013
Offshore outsourcing of customer relationship management: conceptual model and propositions
K Kalaignanam, R Varadarajan
Journal of the Academy of Marketing Science 40 (2), 347-363, 2012
612012
The effect of CRM outsourcing on shareholder value: A contingency perspective
K Kalaignanam, T Kushwaha, JBEM Steenkamp, KR Tuli
Management Science 59 (3), 748-769, 2013
562013
Marketing operations efficiency and the Internet: An organizing framework
K Kalaignanam, T Kushwaha, P Varadarajan
Journal of Business Research 61 (4), 300-308, 2008
452008
Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry
M Eilert, S Jayachandran, K Kalaignanam, TA Swartz
Journal of Marketing 81 (3), 111-129, 2017
362017
Corporate brand name changes and business restructuring: is the relationship complementary or substitutive?
K Kalaignanam, SC Bahadir
Journal of the Academy of Marketing Science 41 (4), 456-472, 2013
342013
"How Does Web Personalization Create Value? Lower Cash Flow Volatility or Enhanced Cash Flows"
K Kalaignanam, T Kushwaha, R Koushyar
Journal of Retailing 94 (3), 265-279, 2018
152018
Consumer Responses to Brand Failures: The Neglected Role of Honor Values', Brand Meaning Management
F May, AB Monga, K Kalaignanam
Emerald Group Publishing Limited, 2015
92015
The differential impact of new product development “make/buy” choices on immediate and future product quality: insights from the automobile industry
K Kalaignanam, T Kushwaha, TA Swartz
Journal of Marketing 81 (6), 1-23, 2017
62017
Consumer responses to brand failures: The neglected role of honor values
F May, AB Monga, K Kalaignanam
Brand Meaning Management, 2015
62015
Buyer-Supplier Network Structure and Product Architecture
K Kalaignanam, T Kushwaha, A Nair
Academy of Management Proceedings 2015 (1), 13626, 2015
32015
The differential impact of NPD make/buy choices on immediate and future product quality: insights from the automobile industry
K Kalaignanam, T Kushwaha, T Swartz
Social Science Electronic Publishing, 2017
22017
The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: An Empirical Investigation in the Automobile Industry
K Kalaignanam, T Kushwaha, A Nair
Customer Needs and Solutions, 2017
12017
Beyond Individualism and Collectivism: Novel Cultural Factors and Their Influence on Consumer Behavior
C Torelli
ACR North American Advances, 2012
12012
Essays on new product development alliances
K Kalaignanam
Texas A&M University, 2007
12007
Marketing Agility: The Concept, Antecedents and a Research Agenda
K Kalaignanam, K Tuli, T Kushwaha, L Lee, D Gal
Journal of Marketing, 2021
2021
'How Does Web Personalization Create Value? Lower Cash Flow Volatility or Enhanced Cash Flows'
K Kalaignanam, T Kushwaha, K Rajavi
Journal of Retailing, 2019
2019
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