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Elten Briggs
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Marketing actions and the value of customer assets: A framework for customer asset management
PD Berger, RN Bolton, D Bowman, E Briggs, V Kumar, A Parasuraman, ...
Journal of service Research 5 (1), 39-54, 2002
4712002
Toward a better understanding of volunteering for nonprofit organizations: Explaining volunteers’ pro-social attitudes
E Briggs, M Peterson, G Gregory
Journal of Macromarketing 30 (1), 61-76, 2010
2312010
Engagement with social media content: A qualitative exploration
HA Syrdal, E Briggs
Journal of Marketing Theory and Practice 26 (1-2), 4-22, 2018
1772018
Identification effects on advertising response: The moderating role of involvement
IM Torres, E Briggs
Journal of Advertising 36 (3), 97-108, 2007
1232007
Service performance—loyalty intentions link in a business-to-business context: The role of relational exchange outcomes and customer characteristics
E Briggs, D Grisaffe
Journal of Service Research 13 (1), 37-51, 2010
1152010
The influences of ethical climate and organization identity comparisons on salespeople and their job performance
E Briggs, F Jaramillo, WA Weeks
Journal of Personal Selling & Sales Management 32 (4), 421-436, 2012
1132012
Beyond just being there: An examination of the impact of attitudes, materialism, and self-esteem on the quality of helping behavior in youth volunteers
E Briggs, T Landry, C Wood
Journal of Nonprofit & Public Sector Marketing 18 (2), 27-45, 2007
852007
Perceived barriers to career advancement and organizational commitment in sales
E Briggs, F Jaramillo, WA Weeks
Journal of Business Research 65 (7), 937-943, 2012
752012
Investigating the influence of velocity performance on satisfaction with third party logistics service
E Briggs, TD Landry, PJ Daugherty
Industrial Marketing Management 39 (4), 640-649, 2010
742010
Linking organizational service orientation to retailer profitability: Insights from the service-profit chain
E Briggs, S Deretti, HT Kato
Journal of Business Research 107, 271-278, 2020
722020
Tell me a story: The role of narrative transportation and the C-suite in B2B advertising
NA Anaza, E Kemp, E Briggs, AL Borders
Industrial Marketing Management 89, 605-618, 2020
602020
Shared ethnicity effects on service encounters: A study across three US subcultures
DY Montoya, E Briggs
Journal of Business Research 66 (3), 314-320, 2013
562013
Salesperson time perspectives and customer willingness to pay more: roles of intraorganizational employee navigation, customer satisfaction, and firm innovation climate
R Agnihotri, Z Yang, E Briggs
Journal of Personal Selling & Sales Management 39 (2), 138-158, 2019
542019
Does Hispanic‐targeted advertising work for services?
IM Torres, E Briggs
Journal of Services Marketing 19 (3), 150-156, 2005
542005
The emotional side of organizational decision-making: examining the influence of messaging in fostering positive outcomes for the brand
E Kemp, E Briggs, NA Anaza
European journal of marketing 54 (7), 1609-1640, 2020
342020
Slogan recall effects on marketplace behaviors: The roles of external search and brand assessment
E Briggs, N Janakiraman
Journal of Business Research 80, 98-105, 2017
312017
Explicating customer orientation's influence on frontline employee satisfaction
E Briggs, F Jaramillo, F Noboa
The Service Industries Journal 35 (3), 133-151, 2015
312015
A framework of satisfaction for continually delivered business services
E Briggs, TD Landry, PJ Daugherty
Journal of Business & Industrial Marketing 31 (1), 112-122, 2016
302016
Contrasting effects of salespeople’s emotion appraisal ability in a transaction-oriented environment
E Briggs, A Kalra, R Agnihotri
Journal of Business & Industrial Marketing 33 (1), 84-94, 2018
262018
How do differing community engagement strategies affect consumer responses to a retailer?
E Briggs, Z Yang, TR Harmon-Kizer, TJ Arnold
Journal of Marketing Theory and Practice 24 (1), 109-127, 2016
252016
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