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Robert Madrigal
Robert Madrigal
Verified email at csuchico.edu
Title
Cited by
Cited by
Year
Cognitive and affective determinants of fan satisfaction with sporting event attendance
R Madrigal
Journal of leisure research 27 (3), 205-227, 1995
9461995
Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship
R Madrigal
Psychology & marketing 18 (2), 145-165, 2001
8952001
Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty.
DF Mahony, R Madrigal, D Howard
Sport marketing quarterly 9 (1), 2000
8772000
The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
R Madrigal
Journal of advertising 29 (4), 13-24, 2000
7322000
Residents' perceptions and the role of government
R Madrigal
Annals of tourism research 22 (1), 86-102, 1995
6501995
Predicting vacation activity preferences on the basis of value-system segmentation
R Madrigal, LR Kahle
Journal of Travel research 32 (3), 22-28, 1994
5581994
A tale of tourism in two cities
R Madrigal
Annals of Tourism Research 20 (2), 336-353, 1993
5211993
Personal values, traveler personality type, and leisure travel style
R Madrigal
Journal of Leisure research 27 (2), 125-142, 1995
3581995
Who makes the decision: The parent or the child? The perceived influence of parents and children on the purchase of recreation services
DR Howard, R Madrigal
Journal of leisure research 22 (3), 244-258, 1990
3411990
Investigating an evolving leisure experience: Antecedents and consequences of spectator affect during a live sporting event
R Madrigal
Journal of leisure research 35 (1), 23-48, 2003
2402003
Measuring the multidimensional nature of sporting event performance consumption
R Madrigal
Journal of Leisure Research 38 (3), 267-292, 2006
2192006
Social responsibility as a unique dimension of brand personality and consumers' willingness to reward
R Madrigal, DM Boush
Psychology & Marketing 25 (6), 538-564, 2008
2082008
Moderating and mediating effects of team identification in regard to causal attributions and summary judgments following a game outcome
R Madrigal, J Chen
Journal of Sport Management 22 (6), 717-733, 2008
1852008
The Role of Corporate Associations in New Product Evaluation.
R Madrigal
Advances in consumer research 27 (1), 2000
1512000
Team quality and the home advantage.
R Madrigal, J James
Journal of Sport Behavior 22 (3), 1999
1331999
Married couples’ involvement with family vacations
R Madrigal, ME Havitz, DR Howard
Leisure Sciences 14 (4), 287-301, 1992
1251992
Hot vs. cold cognitions and consumers' reactions to sporting event outcomes
R Madrigal
Journal of Consumer Psychology 18 (4), 304-319, 2008
1022008
Suspense as an experience of mixed emotions: Feelings of hope and fear while watching suspenseful commercials
R Madrigal, C Bee
Advances in consumer research 32, 561, 2005
962005
“We Are Number One!” The Phenomenon of Basking-in-Reflected-Glory and Its Implications for Sports Marketing
V Dalakas, R Madrigal, KL Anderson
Sports marketing and the psychology of marketing communication, 93-106, 2004
912004
Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions
CC Bee, R Madrigal
Journal of Consumer Behaviour 12 (5), 370-381, 2013
862013
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