| Rethinking customer solutions: From product bundles to relational processes KR Tuli, AK Kohli, SG Bharadwaj Journal of marketing 71 (3), 1-17, 2007 | 1937 | 2007 |
| Customer satisfaction and stock returns risk KR Tuli, SG Bharadwaj Journal of marketing 73 (6), 184-197, 2009 | 371 | 2009 |
| A theories-in-use approach to building marketing theory VA Zeithaml, BJ Jaworski, AK Kohli, KR Tuli, W Ulaga, G Zaltman Journal of Marketing 84 (1), 32-51, 2020 | 329 | 2020 |
| Marketing agility: The concept, antecedents, and a research agenda K Kalaignanam, KR Tuli, T Kushwaha, L Lee, D Gal Journal of Marketing 85 (1), 35-58, 2021 | 233 | 2021 |
| Ties that bind: the impact of multiple types of ties with a customeron sales growth and sales volatility KR Tuli, SG Bharadwaj, AK Kohli Journal of Marketing Research 47 (1), 36-50, 2010 | 210 | 2010 |
| The impact of brand quality on shareholder wealth SG Bharadwaj, KR Tuli, A Bonfrer Journal of Marketing 75 (5), 88-104, 2011 | 200 | 2011 |
| Customer satisfaction and its impact on the future costs of selling LG Lim, KR Tuli, R Grewal Journal of Marketing 84 (4), 23-44, 2020 | 111 | 2020 |
| The effect of CRM outsourcing on shareholder value: A contingency perspective K Kalaignanam, T Kushwaha, JBEM Steenkamp, KR Tuli Management Science 59 (3), 748-769, 2013 | 87 | 2013 |
| Do disclosures of customer metrics lower investors’ and analysts’ uncertainty but hurt firm performance? E Bayer, KR Tuli, B Skiera Journal of Marketing Research 54 (2), 239-259, 2017 | 63 | 2017 |
| On the value relevance of retailer advertising spending and same-store sales growth KR Tuli, A Mukherjee, MG Dekimpe Journal of Retailing 88 (4), 447-461, 2012 | 46 | 2012 |
| Does Brand Licensing Increase a Licensor's Shareholder Value? A Barbulescu, KRK Tuli, AK Kohli Management Science 61 (6), 1436-1455, 2015 | 39* | 2015 |
| Investors' evaluations of price-increase preannouncements LG Lim, KR Tuli, MG Dekimpe International Journal of Research in Marketing 35 (3), 359-377, 2018 | 20 | 2018 |
| Global private label convergence: Fact or fiction? K Gielens, MG Dekimpe, A Mukherjee, K Tuli Advances in National Brand and Private Label Marketing: Third International …, 2016 | 11* | 2016 |
| Measuring marketing productivity: linking marketing to financial returns, Octorber 3-4, 2002, The Fairmont Hotel, Dallas, Texas SC Bahadir, KR Tuli (No Title), 2002 | 9 | 2002 |
| Does disclosure of advertising spending help investors and analysts? S Moon, KR Tuli, A Mukherjee Journal of Marketing 87 (3), 359-382, 2023 | 6 | 2023 |
| Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective M Nezami, KR Tuli, S Dutta Journal of the Academy of Marketing Science 50 (3), 538-562, 2022 | 5 | 2022 |
| Examining the relevance of customer satisfaction for wall street: the case of systematic and Idiosyncratic risk KR Tuli, SG Bharadwaj Marketing Science Institute Report 8, 210, 2008 | 3 | 2008 |
| Social media: Enabling touchpoints beyond advertising KR TULI, S BHARDWAJ Singapore Management University, Centre for Management Practice 10 (1), 20, 2023 | | 2023 |
| Pinduoduo: Raising an 824 million-strong E-commerce empire under six years KR TULI, WK LIM Singapore Management University, 2022 | | 2022 |
| The impact of advertising share of voice on the idiosyncratic risk of the firm S MOON, KR TULI, A MUKHERJEE | | 2018 |
Sundar BharadwajCoca Cola Company Chair Professor of Marketing, University of GeorgiaVerified email at uga.edu
