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Citations per year
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Cited by
All
Since 2019
Citations
3
3
h-index
1
1
i10-index
0
0
0
2
1
2020
2021
2022
2023
2024
1
1
1
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Dexter Purnell
Other names
DL Purnell
Clinical Associate Professor,
University of North Texas
Verified email at unt.edu
Marketing
management
entertainment
Articles
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Cited by
Year
Closing the gap: Understanding the perceptual differences between generations regarding music streaming technology
DL Purnell
International Journal of Music Business Research, H 1, 63-80
, 2020
2
2020
An examination of the relationships between behavioral intention, digital nativity and the consumption of popular music
DL Purnell
Wilmington University (Delaware)
, 2017
1
2017
From award shows to average Joes: Sadowsky Guitars Ltd. evolves and expands to meet worldwide demand
DL Purnell, D Jackson, KV Legocki
The CASE Journal 20 (3), 767-785
, 2024
2024
Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques
MM Bryant, J Riley, T Turner-Henderson, D Purnell
Journal of Marketing Analytics, 1-13
, 2024
2024
Retail Marketing: Managing for Fast-Changing Consumer Demands, Technology, and Trends
DL Purnell, KV Legocki
Kendall Hunt Publishing Company; ISBN: 9798765756041
, 2023
2023
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