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Dexter Purnell
Dexter Purnell
Other namesDL Purnell
Clinical Associate Professor, University of North Texas
Verified email at unt.edu
Title
Cited by
Cited by
Year
Closing the gap: Understanding the perceptual differences between generations regarding music streaming technology
DL Purnell
International Journal of Music Business Research, H 1, 63-80, 2020
22020
An examination of the relationships between behavioral intention, digital nativity and the consumption of popular music
DL Purnell
Wilmington University (Delaware), 2017
12017
From award shows to average Joes: Sadowsky Guitars Ltd. evolves and expands to meet worldwide demand
DL Purnell, D Jackson, KV Legocki
The CASE Journal 20 (3), 767-785, 2024
2024
Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques
MM Bryant, J Riley, T Turner-Henderson, D Purnell
Journal of Marketing Analytics, 1-13, 2024
2024
Retail Marketing: Managing for Fast-Changing Consumer Demands, Technology, and Trends
DL Purnell, KV Legocki
Kendall Hunt Publishing Company; ISBN: 9798765756041, 2023
2023
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Articles 1–5