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Kathleen Gruben
Kathleen Gruben
Associate Professor of Marketing, Georgia Southern University
Verified email at georgiasouthern.edu
Title
Cited by
Cited by
Year
Gender differences in weighting of supplier selection criteria
CO Swift, KH Gruben
Journal of Managerial Issues, 502-512, 2000
632000
Volunteering: A comparison of the motivations of collegiate students attending different types of institutions
DJ Burns, M Toncar, J Reid, C Anderson, C Wells, J Fawcett, K Gruben
Journal of Volunteer Administration 23 (4), 31, 2005
302005
An empirical test of the Olympic tourism legacy
SE Moss, KH Gruben, J Moss
Journal of Policy Research in Tourism, Leisure and Events 11 (1), 16-34, 2019
212019
The effect of promotions on attendance at Major League Baseball games
AG Barilla, K Gruben, W Levernier
Journal of Applied Business Research (JABR) 24 (3), 2008
172008
International tourism and the Olympics: The legacy effect
SE Moss, KH Gruben, J Moss
Journal of International Business Research 13 (1), 72, 2014
102014
Do the Olympics create sustained increases in international tourism?
KH Gruben, SE Moss, J Moss
Journal of International Business Research 11 (1), 135, 2012
102012
The effectiveness of promotional products in trade show settings: Recipient perceptions of recall, usefulness and company image
KH Gruben
PPAI, 2003
42003
The role and contributions of independent sales representatives in the relationship between merchandise suppliers and small retailers: dynamic interactions in the channel
KH Gruben
University of North Texas, 1998
21998
Online and In-Store Compulsive Buying Among Metrosexuals, and Other Male Consumers
ML Thomas, L Levine, L Denton, K Gruben
Journal of Applied Marketing Theory 7 (2), 1, 2017
12017
Journal of Applied Marketing Theor y
ML Thomas, L Levine, L Denton, K Gruben
Journal of Applied Marketing Theory 7 (2), 1-11, 2017
2017
INSTRUCTORS'NOTES: SWEET PEAS STITCHERY: A CASE OF A START-UP MERCHANDISER-PART B
KH Gruben, LB Fletcher
Journal of the International Academy for Case Studies 22 (2), 101, 2016
2016
Online and In-Store Compulsive Buying Among Metrosexuals, and Other Male Consumers
LT Denton, ML Thomas, L Larson, KH Gruben
2016
SWEET PEAS STITCHERY: A CASE OF A START-UP MERCHANDISER-PART B
KH Gruben, LB Fletcher
Journal of the International Academy for Case Studies 22 (1), 103, 2016
2016
Experiential Learning: The Bridge to the “Real World”
AB Gresham, M Kahla, KH Gruben
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference …, 2015
2015
The Retail Buying Process for Small Retailers: A Conceptual Model
KH Gruben, AB Gresham, MC Kahla
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference …, 2015
2015
The Role of Proctorship for Independent Sales Representatives: Influencing Effective Inter-Organizational Relationships
RJ Fontenot, KH Gruben, TB Palmer
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference …, 2015
2015
SWEET PEAS STITCHERY: A CASE OF A START-UP MERCHANDISER-PART A
KH Gruben, LB Fletcher
Journal of the International Academy for Case Studies 20 (1), 1, 2014
2014
SWEET PEAS STITCHERY: AN INTRODUCTORY CASE IN ACCOUNTING FOR MERCHANDISING
KH Gruben, LB Fletcher
Allied Academies International Conference. International Academy for Case …, 2013
2013
SWEET PEAS STITCHERY: AN INTRODUCTORY CASE IN ACCOUNTING
KH Gruben, LB Fletcher, DA Kunz, BL Dow III, PA Lapoint, CR Haggard, ...
Proceedings of the International Academy for Case Studies 20 (2), 2013
2013
Franchising: One way to buy a job
K Gruben
Savannah Morning News, 2011
2011
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