Imad B. Baalbaki
Imad B. Baalbaki
Verified email at aub.edu.lb
Title
Cited by
Cited by
Year
International Services Marketing
NK Malhotra, FM Ulgado, J Agarwal, IB Baalbaki
International Marketing Review, 1994
2951994
International Services Marketing
NK Malhotra, FM Ulgado, J Agarwal, IB Baalbaki
International Marketing Review, 1994
2891994
International Services Marketing
NK Malhotra, FM Ulgado, J Agarwal, IB Baalbaki
International Marketing Review, 1994
2891994
Marketing management bases for international market segmentation: an alternate look at the standardization/customization debate
IB Baalbaki, NK Malhotra
International Marketing Review 10 (1), 19, 1993
2471993
United Arab Emirates female entrepreneurs: motivations and frustrations
H Itani, YM Sidani, I Baalbaki
Equality, Diversity and Inclusion: An International Journal, 2011
2182011
Standardization versus customization in international marketing: an investigation using bridging conjoint analysis
IB Baalbaki, NK Malhotra
Journal of the academy of marketing science 23 (3), 182-194, 1995
1531995
Export barriers and firm internationalisation: a study of Lebanese entrepreneurs
ZU Ahmed, CC Julian, I Baalbaki, TV Hadidian
Journal of Management and World Business Research 1 (1), 11-22, 2004
702004
Patient satisfaction with healthcare delivery systems
I Baalbaki, ZU Ahmed, VH Pashtenko, S Makarem
International Journal of Pharmaceutical and Healthcare Marketing, 2008
622008
Heterogeneity of regional trading blocs and global marketing strategies
NK Malhotra, J Agarwal, I Baalbaki
International Marketing Review, 1998
581998
Firm internationalisation and export incentives from a Middle Eastern perspective
H Matlay, ZU Ahmed, CC Julian, I Baalbaki, TV Hadidian
Journal of Small Business and Enterprise Development, 2006
522006
Marketing Management (Arab World Edition).
P Kotler, KL Keller, SS Hassan, IB Baalbaki, HM Shamma, P Kotler
Pearson Education UK, 2012
182012
Mega-mergers in the US banking industry
S Elfakhani, RF Ghantous, I Baalbaki
Applied Financial Economics 13 (8), 609-622, 2003
172003
Marketing management
SS Hassan, IB Baalbaki, HM Shamma, P Kotler, KL Keller
Pearson Education Limited, 2012
112012
EC: One Market or Many? An Assessment of the Degree
NK Malhotra, IB Baalbaki, J Agarwal, JR McIntyre
Journal of Euromarketing 2 (1), 69-97, 1993
91993
Gold price determinants: empirical analysis and implications
S Elfakhani, IB Baalbaki, H Rizk
Journal for International Business and Entrepreneurship Development 4 (3 …, 2009
62009
The internet and export marketing from a Middle Eastern perspective
ZU Ahmed, CC Julian, IB Baalbaki, TV Hadidian
Journal of Asia Business Studies 1 (1), 10, 2006
32006
Mindful consumer behavior: a cross-cultural comparison
N Nasr Bechwati, A Mounkkaddem Baalbaki, NI Nasr, IB Baalbaki
Journal of International & Interdisciplinary Business Research 3 (1), 100-113, 2016
12016
SMS news alerts: Assessment of alternate subscription models
IB Baalbaki, OM Safa, A Moukaddem
Publication Name: Information Management in the Networked Economy: Issues …, 2007
12007
11.4 Macro/Environmental/Ethics/Quality-of-Life Marketing: Health Public Policy, and International Market Segmentation
IB Baalbaki, NK Malhotra
Proceedings of the 1995 World Marketing Congress, 48-48, 2015
2015
Understanding Media Multitasking Behaviour
IB Baalbaki, KH Merhi, L Khauli-Hanna, AM Baalbaki
LISTENING TO CONSUMERS OF EMERGING MARKETS, 307, 2014
2014
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Articles 1–20