| Brand linguistics: A theory-driven framework for the study of language in branding M Carnevale, D Luna, D Lerman International Journal of Research in Marketing 34 (2), 572-591, 2017 | 116 | 2017 |
| Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets M Carnevale, O Yucel‐Aybat, L Kachersky Journal of Consumer Behaviour 17 (1), e78-e89, 2018 | 60 | 2018 |
| Does brand spelling influence memory? The case of auditorily presented brand names D Luna, M Carnevale, D Lerman Journal of Consumer Psychology 23 (1), 36-48, 2013 | 44 | 2013 |
| Effects of pronoun brand name perspective and positioning on brand attitude L Kachersky, M Carnevale Journal of Product & Brand Management 24 (2), 157-164, 2015 | 37 | 2015 |
| Customer value creation in multichannel systems: The interactive effect of integration quality and multichannel complexity S Kabadayi, YK Loureiro, M Carnevale Journal of Creating Value 3 (1), 1-18, 2017 | 32 | 2017 |
| Customer value creation for risky products: The role of brand trust and trusting beliefs M Carnevale, YK Loureiro, S Kabadayi Journal of Creating Value 4 (1), 1-21, 2018 | 28 | 2018 |
| Not All Competitors are Created Equal: The Heterogeneity of MNE Competitors and its Competitive Consequences L Nachum, M Carnevale, H Korn Available at SSRN 1941870, 2011 | 20* | 2011 |
| Buyer beware of your shadow: how price moderates the effect of incidental similarity on buyer behavior L Kachersky, S Sen, HM Kim, M Carnevale Journal of Applied Social Psychology 44 (10), 643-649, 2014 | 12 | 2014 |
| The added value of contextual motivations on consumer–brand relationships of self-gifts M Carnevale, O Yucel-Aybat, L Block Journal of Brand Management 21, 396-407, 2014 | 7 | 2014 |
| Service conversation: advisory, relational and transformative approaches A Gopaldas, M Carnevale, R Kedzior, A Siebert Journal of Services Marketing 35 (8), 988-999, 2021 | 4 | 2021 |
| Why does MNE performance vary across countries?: An inquiry into the competitive value of MNE assets M Carnevale, L Nachum, H Korn International Business Review 26 (6), 1196-1207, 2017 | 3 | 2017 |
| Hear is the thing: auditory processing of novel nonword brand names M Carnevale, D Lerman, D Luna Sensory Marketing, 183-198, 2011 | 3 | 2011 |
| Follow your nose when it sounds right: How brand names influence consumer responses to product scents M Carnevale, R Hadi, D Luna, R Pogacar Journal of Business Research 157, 113578, 2023 | 2 | 2023 |
| The Influence of Interpersonal Relationships on Brand‐related Behaviors for Gifted Brands. M Carnevale, L Kachersky Journal of Consumer Psychology 10, 2022 | 2 | 2022 |
| The power of storytelling in creating meaningful brands M Carnevale, O Yucel-Aybat 2015 Annual Spring Conference of Marketing Management Association, 12-13, 2015 | 2 | 2015 |
| Google or googol? How meanings of sound and spelling processes influence evaluations for Brand names D Luna, M Carnevale, D Lerman ACR North American Advances, 2010 | 2 | 2010 |
| Why does MNE performance vary across countries? M Carnevale, L Nachum, H Korn International Business Review 6 (26), 1196-1207, 2017 | 1 | 2017 |
| Why Does MNE Performance Vary Across Countries? An Inquiry into the Competitive Value of MNE Assets L Nachum, M Carnevale, H Korn An Inquiry into the Competitive Value of MNE Assets (August 20, 2015), 2015 | 1 | 2015 |
| Hear Is the Thing: The Influence of Sound-to-Writing Correspondence on Brand Name Processing. D Luna, M Carnevale, D Lerman Advances in Consumer Research 36, 2009 | 1 | 2009 |
| Follow Your Nose When It Sounds Right: How Brand Names Moderate the Influence of Olfactory Cues on Consumer Preferences M Carnevale, R Hadi, R Pogacar, D Luna ACR North American Advances, 2017 | | 2017 |
