| Co-creation and co-destruction: A practice-theory based study of interactive value formation P Echeverri, P Skålén Marketing theory 11 (3), 351-373, 2011 | 1346 | 2011 |
| Exploring value propositions and service innovation: a service-dominant logic study P Skålén, J Gummerus, C von Koskull, PR Magnusson Journal of the Academy of Marketing Science 43 (2), 137-158, 2015 | 739 | 2015 |
| Firm-brand community value co-creation as alignment of practices P Skålén, S Pace, B Cova European Journal of Marketing 49 (3/4), 596-620, 2015 | 248 | 2015 |
| Lifestyle entrepreneurs and their identity construction: A study of the tourism industry R Bredvold, P Skålén Tourism Management 56, 96-105, 2016 | 224 | 2016 |
| New public management reform and the construction of organizational identities P Skålén International Journal of Public Sector Management 17 (3), 251-263, 2004 | 202 | 2004 |
| Brand volunteering: Value co-creation with unpaid consumers B Cova, S Pace, P Skålén Marketing Theory 15 (4), 465-485, 2015 | 197 | 2015 |
| Conflicts at the bottom of the pyramid: Profitability, poverty alleviation, and neoliberal governmentality R Varman, P Skålén, RW Belk Journal of public policy & marketing 31 (1), 19-35, 2012 | 186 | 2012 |
| Continuing the development of the public service logic: a study of value co-destruction in public services M Engen, M Fransson, J Quist, P Skålén Public Management Review 23 (6), 886-905, 2021 | 181 | 2021 |
| Adoption of corporate social responsibility–incorporating a stakeholder perspective B Enquist, M Johnson, P Skålén Qualitative Research in Accounting & Management 3 (3), 188-207, 2006 | 180 | 2006 |
| Collective–conflictual value co-creation A strategic action field approach M Laamanen, P Skålén Marketing Theory, 1470593114564905, 2015 | 179 | 2015 |
| Service systems as a foundation for resource integration and value co-creation B Edvardsson, P Skålén, B Tronvoll Special Issue–Toward a better understanding of the role of value in markets …, 2012 | 178 | 2012 |
| Marketing-as-practice. Introduction to the special issue P Skålén, C Hackley Scandinavian Journal of Management 27 (2), 189-195, 2011 | 177 | 2011 |
| Marketing discourse: A critical perspective P Skålén, M Fougère, M Fellesson Routledge, 2008 | 161 | 2008 |
| The effect of service guarantees on service recovery S Björlin Lidén, P Skålén International Journal of Service Industry Management 14 (1), 36-58, 2003 | 140 | 2003 |
| Exploring front-line employee contributions to service innovation J Karlsson, P Skålén European Journal of Marketing 49 (9/10), 1346-1365, 2015 | 133 | 2015 |
| The governmentality of marketing discourse P Skålén, M Fellesson, M Fougère Scandinavian Journal of Management 22 (4), 275-291, 2006 | 126 | 2006 |
| Cocreating the Arab spring: Understanding transformation of service systems in contention P Skålén, KA Aal, B Edvardsson Journal of Service Research 18 (3), 250-264, 2015 | 125 | 2015 |
| Value co-destruction: Review and conceptualization of interactive value formation P Echeverri, P Skålén Marketing theory 21 (2), 227-249, 2021 | 121 | 2021 |
| E‐government and service orientation: gaps between theory and practice M Åkesson, P Skålén, B Edvardsson International Journal of Public Sector Management 21 (1), 74-92, 2008 | 120 | 2008 |
| Market subjectivity and neoliberal governmentality in higher education R Varman, B Saha, P Skålén Journal of Marketing Management 27 (11-12), 1163-1185, 2011 | 118 | 2011 |
Bo EdvardssonProfessor of Business Administration, CTF Service Research Centre, Karlstad universityVerified email at kau.se
