| The privacy paradox: Personal information disclosure intentions versus behaviors PA Norberg, DR Horne, DA Horne Journal of consumer affairs 41 (1), 100-126, 2007 | 2015 | 2007 |
| Privacy attitudes and privacy‐related behavior PA Norberg, DR Horne Psychology & Marketing 24 (10), 829-847, 2007 | 97 | 2007 |
| The effects of physical distance between regular and sale prices on numerical difference perceptions KS Coulter, PA Norberg Journal of Consumer Psychology 19 (2), 144-157, 2009 | 81 | 2009 |
| Exploring consumer lying in information‐based exchanges DR Horne, PA Norberg, A Cemal Ekin Journal of Consumer Marketing 24 (2), 90-99, 2007 | 51 | 2007 |
| Coping with information requests in marketing exchanges: an examination of pre-post affective control and behavioral coping PA Norberg, DR Horne Journal of the Academy of Marketing Science 42, 415-429, 2014 | 43 | 2014 |
| Customization, information provision and choice: What are we willing to give up for personal service? PA Norberg, RR Dholakia Telematics and Informatics 21 (2), 143-155, 2004 | 37 | 2004 |
| Caution, animated violence KL Becker-Olsen, PA Norberg Journal of Advertising 39 (4), 83-94, 2010 | 25 | 2010 |
| Standing in the footprint: Including the self in the privacy debate and policy development PA Norberg, DA Horne, DR Horne Journal of consumer affairs 43 (3), 495-515, 2009 | 14 | 2009 |
| Employee incentive programs: Recipient behaviors in points, cash, and gift card programs PA Norberg Performance improvement quarterly 29 (4), 375-388, 2017 | 13 | 2017 |
| The impact of physical distance on price discount perceptions KS Coulter, PA Norberg Journal of Consumer Psychology 19 (2), 144-57, 2009 | 7 | 2009 |
| The European guide to gift and stored value cards D Horne, T Craddock, P Norberg London: Giftex Ltd, 2005 | 7 | 2005 |
| Managed profiles: The value of personal information in commercial exchange PA Norberg University of Rhode Island, 2003 | 7 | 2003 |
| Price Discount Perception: Consumers' Numeric Interpretation of Semantic Price Claims AJ Della Bitta, PA Norberg | 4 | 2013 |
| An empirical exploration of the privacy paradox PA Norberg, DR Horne, DA Horne AMA Winter Educators’ Conference, 247-253, 2004 | 3 | 2004 |
| Relationship issues in business-to-consumer markets PA Norberg American Marketing Association. Conference Proceedings 12, 381, 2001 | 3 | 2001 |
| Magnitude matters: The impact of pandemic threat perceptions on the effectiveness of health message framing across countries AK Asare, T Ghosh Chowdhury, P Norberg, J Kang, R Bannor Global Advances in Business Communication 8 (1), 2, 2019 | 1 | 2019 |
| Navigation Bar Y Zheng, X Xu, Z Xu, J Wang, H Cai | 1 | 2017 |
| Semantic Price Claims and Discount Expectations PA Norberg, A Della Bitta, S Atlas NA–Advances in Consumer Research 44, 567-568, 2016 | 1 | 2016 |
| “What makes me click?” The effects of images and color in consumer-based pandemic health messages TG Chowdhury, P Norberg, AK Asare, J Kang, R Bannor Journal of Marketing Theory and Practice 31 (2), 173-184, 2023 | | 2023 |
| Inequalities in Payment Innovation Adoption DR Horne, PA Norberg Consumer Interests Annual 67, 2021 | | 2021 |
