| The influence of country image structure on consumer evaluations of foreign products M Laroche, N Papadopoulos, LA Heslop, M Mourali International Marketing Review 22 (1), 96-115, 2005 | 1214 | 2005 |
| Individualistic orientation and consumer susceptibility to interpersonal influence M Mourali, M Laroche, F Pons Journal of services marketing 19 (3), 164-173, 2005 | 349 | 2005 |
| Antecedents of consumer relative preference for interpersonal information sources in pre‐purchase search M Mourali, M Laroche, F Pons Journal of Consumer Behaviour: An International Research Review 4 (5), 307-318, 2005 | 248 | 2005 |
| Compromise and attraction effects under prevention and promotion motivations M Mourali, U Böckenholt, M Laroche Journal of Consumer Research 34 (2), 234-247, 2007 | 234 | 2007 |
| Consumer adoption of new products: Independent versus interdependent self-perspectives Z Ma, Z Yang, M Mourali Journal of Marketing 78 (2), 101-117, 2014 | 203 | 2014 |
| Consumer orientation toward sporting events: Scale development and validation F Pons, M Mourali, S Nyeck Journal of Service Research 8 (3), 276-287, 2006 | 199 | 2006 |
| Consumer reactions to crowded retail settings: Cross‐cultural differences between North America and the Middle East F Pons, M Laroche, M Mourali Psychology & Marketing 23 (7), 555-572, 2006 | 181 | 2006 |
| Attitudes, current behaviours and barriers to public health measures that reduce COVID-19 transmission: A qualitative study to inform public health messaging JL Benham, R Lang, K Kovacs Burns, G MacKean, T Léveillé, ... PloS one 16 (2), e0246941, 2021 | 126 | 2021 |
| The dual role of power in resisting social influence M Mourali, Z Yang Journal of Consumer Research 40 (3), 539-554, 2013 | 97 | 2013 |
| Attitudes, behaviours and barriers to public health measures for COVID-19: a survey to inform public health messaging R Lang, JL Benham, O Atabati, A Hollis, T Tombe, B Shaffer, KK Burns, ... BMC Public Health 21, 1-15, 2021 | 77 | 2021 |
| The relationship between density perceptions and satisfaction in the retail setting: Mediation and moderation effects F Pons, M Giroux, M Mourali, M Zins Journal of Business Research 69 (2), 1000-1007, 2016 | 68 | 2016 |
| Regulatory fit from attribute-based versus alternative-based processing in decision making M Mourali, F Pons Journal of Consumer Psychology 19 (4), 643-651, 2009 | 61 | 2009 |
| Effect of peer influence on unauthorized music downloading and sharing: The moderating role of self-construal Z Yang, J Wang, M Mourali Journal of Business Research 68 (3), 516-525, 2015 | 59 | 2015 |
| The powerful select, the powerless reject: Power's influence in decision strategies M Mourali, A Nagpal Journal of Business Research 66 (7), 874-880, 2013 | 58 | 2013 |
| Analyzing social media to explore the attitudes and behaviors following the announcement of successful COVID-19 vaccine trials: infodemiology study JC Boucher, K Cornelson, JL Benham, MM Fullerton, T Tang, ... JMIR infodemiology 1 (1), e28800, 2021 | 56 | 2021 |
| COVID-19 vaccine–related attitudes and beliefs in Canada: National cross-sectional survey and cluster analysis JL Benham, O Atabati, RJ Oxoby, M Mourali, B Shaffer, H Sheikh, ... JMIR public health and surveillance 7 (12), e30424, 2021 | 51 | 2021 |
| The density–satisfaction relationship revisited: The role of scarcity and consumers affective reactions in a crowded retail situation F Pons, M Mourali, M Giroux Journal of Retailing and Consumer Services 21 (1), 54-60, 2014 | 51 | 2014 |
| Consumer power and choice deferral: The role of anticipated regret M Mourali, Z Yang, F Pons, D Hassay International Journal of Research in Marketing 35 (1), 81-99, 2018 | 36 | 2018 |
| The challenge of debunking health misinformation in dynamic social media conversations: online randomized study of public masking during COVID-19 M Mourali, C Drake Journal of medical internet research 24 (3), e34831, 2022 | 26 | 2022 |
| Characterization of non-adopters of COVID-19 non-pharmaceutical interventions through a national cross-sectional survey to assess attitudes and behaviours R Lang, O Atabati, RJ Oxoby, M Mourali, B Shaffer, H Sheikh, ... Scientific Reports 11 (1), 21751, 2021 | 20 | 2021 |
