Gerard Tellis
Gerard Tellis
Marshall School of Business, University of Southern California
Verified email at usc.edu - Homepage
TitleCited byYear
Organizing for radical product innovation: The overlooked role of willingness to cannibalize
RK Chandy, GJ Tellis
Journal of marketing research 35 (4), 474-487, 1998
17421998
The incumbent's curse? Incumbency, size, and radical product innovation
RK Chandy, GJ Tellis
Journal of marketing 64 (3), 1-17, 2000
14922000
Research on innovation: A review and agenda for marketing science
J Hauser, GJ Tellis, A Griffin
Marketing science 25 (6), 687-717, 2006
12862006
Pioneer advantage: Marketing logic or marketing legend?
PN Golder, GJ Tellis
Journal of marketing Research 30 (2), 158-170, 1993
11501993
Strategic bundling of products and prices: A new synthesis for marketing
S Stremersch, GJ Tellis
Journal of marketing 66 (1), 55-72, 2002
8682002
Radical innovation across nations: The preeminence of corporate culture
GJ Tellis, JC Prabhu, RK Chandy
Journal of marketing 73 (1), 3-23, 2009
8632009
Advertising exposure, loyalty, and brand purchase: A two-stage model of choice
GJ Tellis
Journal of marketing research 25 (2), 134-144, 1988
7821988
The price elasticity of selective demand: A meta-analysis of econometric models of sales
GJ Tellis
Journal of marketing research 25 (4), 331-341, 1988
7381988
Contextual and temporal components of reference price
KN Rajendran, GJ Tellis
Journal of Marketing 58 (1), 22-34, 1994
6611994
Beyond the many faces of price: an integration of pricing strategies
GJ Tellis
Journal of marketing 50 (4), 146-160, 1986
5371986
The international takeoff of new products: The role of economics, culture, and country innovativeness
GJ Tellis, S Stremersch, E Yin
Marketing Science 22 (2), 188-208, 2003
5292003
Effective advertising: Understanding when, how, and why advertising works
GJ Tellis
Sage, 2003
5262003
Technological evolution and radical innovation
A Sood, GJ Tellis
Journal of Marketing 69 (3), 152-168, 2005
5222005
Best value, price-seeking, and price aversion: The impact of information and learning on consumer choices
GJ Tellis, GJ Gaeth
Journal of marketing 54 (2), 34-45, 1990
5091990
First to market, first to fail? Real causes of enduring market leadership
GJ Tellis, PN Golder
MIT Sloan management review 37 (2), 65-75, 1996
5001996
Reklama a podpora prodeje
GJ Tellis
Grada, 2000
4602000
Reklama a podpora prodeje
GJ Tellis
Grada, 2000
4602000
Does chatter really matter? Dynamics of user-generated content and stock performance
S Tirunillai, GJ Tellis
Marketing Science 31 (2), 198-215, 2012
4452012
Will it ever fly? Modeling the takeoff of really new consumer durables
PN Golder, GJ Tellis
Marketing Science 16 (3), 256-270, 1997
4271997
Competitive price and quality under asymmetric information
GJ Tellis, B Wernerfelt
Marketing science 6 (3), 240-253, 1987
3721987
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Articles 1–20