Gerard Tellis
Gerard Tellis
Marshall School of Business, University of Southern California
Verified email at usc.edu - Homepage
Title
Cited by
Cited by
Year
Evaluation of brand extensions: The role of product feature similarity and brand concept consistency
CW Park, S Milberg, R Lawson
Journal of consumer research 18 (2), 185-193, 1991
19411991
Organizing for radical product innovation: The overlooked role of willingness to cannibalize
RK Chandy, GJ Tellis
Journal of marketing research 35 (4), 474-487, 1998
18041998
The incumbent's curse? Incumbency, size, and radical product innovation
RK Chandy, GJ Tellis
Journal of marketing 64 (3), 1-17, 2000
15542000
Research on innovation: A review and agenda for marketing science
J Hauser, GJ Tellis, A Griffin
Marketing science 25 (6), 687-717, 2006
13732006
Pioneer advantage: Marketing logic or marketing legend?
PN Golder, GJ Tellis
Journal of marketing Research 30 (2), 158-170, 1993
11711993
Radical innovation across nations: The preeminence of corporate culture
GJ Tellis, JC Prabhu, RK Chandy
Journal of marketing 73 (1), 3-23, 2009
9302009
Strategic bundling of products and prices: A new synthesis for marketing
S Stremersch, GJ Tellis
Journal of marketing 66 (1), 55-72, 2002
9112002
Advertising exposure, loyalty, and brand purchase: A two-stage model of choice
GJ Tellis
Journal of marketing research 25 (2), 134-144, 1988
8201988
The price elasticity of selective demand: A meta-analysis of econometric models of sales
GJ Tellis
Journal of marketing research 25 (4), 331-341, 1988
7481988
Contextual and temporal components of reference price
KN Rajendran, GJ Tellis
Journal of marketing 58 (1), 22-34, 1994
6671994
Technological evolution and radical innovation
A Sood, GJ Tellis
Journal of Marketing 69 (3), 152-168, 2005
5712005
Effective advertising: Understanding when, how, and why advertising works
GJ Tellis
Sage Publications, 2003
5702003
Beyond the many faces of price: an integration of pricing strategies
GJ Tellis
Journal of marketing 50 (4), 146-160, 1986
5551986
The international takeoff of new products: The role of economics, culture, and country innovativeness
GJ Tellis, S Stremersch, E Yin
Marketing Science 22 (2), 188-208, 2003
5402003
Best value, price-seeking, and price aversion: The impact of information and learning on consumer choices
GJ Tellis, GJ Gaeth
Journal of marketing 54 (2), 34-45, 1990
5361990
First to market, first to fail? Real causes of enduring market leadership
GJ Tellis, PN Golder
MIT Sloan management review 37 (2), 65-75, 1996
5091996
Does chatter really matter? Dynamics of user-generated content and stock performance
S Tirunillai, GJ Tellis
Marketing Science 31 (2), 198-215, 2012
5042012
Reklama a podpora prodeje
GJ Tellis
Grada, 2000
4492000
Reklama a podpora prodeje
GJ Tellis
Grada, 2000
4492000
Reklama a podpora prodeje
GJ Tellis
Grada, 2000
4492000
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