Darren Dahl
Darren Dahl
Professor of Marketing, University of British Columbia
Verified email at sauder.ubc.ca
Cited by
Cited by
The influence and value of analogical thinking during new product ideation
DW Dahl, P Moreau
Journal of marketing research 39 (1), 47-60, 2002
The influence of a mere social presence in a retail context
JJ Argo, DW Dahl, RV Manchanda
Journal of consumer research 32 (2), 207-212, 2005
Effects of color as an executional cue in advertising: They're in the shade
GJ Gorn, A Chattopadhyay, T Yi, DW Dahl
Management science 43 (10), 1387-1400, 1997
To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences
K White, DW Dahl
Journal of Consumer Psychology 16 (4), 404-414, 2006
Are all out-groups created equal? Consumer identity and dissociative influence
K White, DW Dahl
Journal of Consumer Research 34 (4), 525-536, 2007
Embarrassment in consumer purchase: The roles of social presence and purchase familiarity
DW Dahl, RV Manchanda, JJ Argo
Journal of consumer research 28 (3), 473-481, 2001
I’ll have what she’s having: Effects of social influence and body type on the food choices of others
B McFerran, DW Dahl, GJ Fitzsimons, AC Morales
Journal of Consumer Research 36 (6), 915-929, 2010
It's the mind-set that matters: The role of construal level and message framing in influencing consumer efficacy and conservation behaviors
K White, R MacDonnell, DW Dahl
Journal of Marketing Research 48 (3), 472-485, 2011
Does it pay to shock? Reactions to shocking and nonshocking advertising content among university students
DW Dahl, KD Frankenberger, RV Manchanda
Journal of advertising research 43 (3), 268-280, 2003
Designing the solution: The impact of constraints on consumers' creativity
CP Moreau, DW Dahl
Journal of Consumer Research 32 (1), 13-22, 2005
Consumer contamination: How consumers react to products touched by others
JJ Argo, DW Dahl, AC Morales
Journal of Marketing 70 (2), 81-94, 2006
Thinking inside the box: Why consumers enjoy constrained creative experiences
DW Dahl, CP Moreau
Journal of Marketing Research 44 (3), 357-369, 2007
Fairness and discounts: The subjective value of a bargain
PR Darke, DW Dahl
Journal of Consumer psychology 13 (3), 328-338, 2003
Positive consumer contagion: Responses to attractive others in a retail context
JJ Argo, DW Dahl, AC Morales
Journal of marketing research 45 (6), 690-701, 2008
The use of visual mental imagery in new product design
DW Dahl, A Chattopadhyay, GJ Gorn*
Journal of Marketing Research 36 (1), 18-28, 1999
Social comparison theory and deception in the interpersonal exchange of consumption information
JJ Argo, K White, DW Dahl
Journal of Consumer Research 33 (1), 99-108, 2006
The innovation effect of user design: Exploring consumers’ innovation perceptions of firms selling products designed by users
M Schreier, C Fuchs, DW Dahl
Journal of Marketing 76 (5), 18-32, 2012
Facilitating and rewarding creativity during new product development
JE Burroughs, DW Dahl, CP Moreau, A Chattopadhyay, GJ Gorn
Journal of Marketing 75 (4), 53-67, 2011
The nature of self-reported guilt in consumption contexts
DW Dahl, H Honea, RV Manchanda
Marketing Letters 14 (3), 159-171, 2003
Three Rs of interpersonal consumer guilt: Relationship, reciprocity, reparation
DW Dahl, H Honea, RV Manchanda
Journal of consumer Psychology 15 (4), 307-315, 2005
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