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Suzanne Shu
Suzanne Shu
John S. Dyson Professor in Marketing, Cornell University
Verified email at cornell.edu - Homepage
Title
Cited by
Cited by
Year
Beyond nudges: Tools of a choice architecture
EJ Johnson, SB Shu, BGC Dellaert, C Fox, DG Goldstein, G Häubl, ...
Marketing letters 23, 487-504, 2012
11272012
The effect of mere touch on perceived ownership
J Peck, SB Shu
Journal of consumer Research 36 (3), 434-447, 2009
10362009
Psychological ownership and affective reaction: Emotional attachment process variables and the endowment effect
SB Shu, J Peck
Journal of Consumer Psychology 21 (4), 439-452, 2011
5092011
Evolution of consumption: A psychological ownership framework
CK Morewedge, A Monga, RW Palmatier, SB Shu, DA Small
Journal of Marketing 85 (1), 196-218, 2021
2262021
Procrastination of enjoyable experiences
SB Shu, A Gneezy
Journal of Marketing Research 47 (5), 933-944, 2010
2132010
When and how aesthetics influences financial decisions
C Townsend, SB Shu
Journal of Consumer Psychology 20 (4), 452-458, 2010
1612010
Caring for the commons: Using psychological ownership to enhance stewardship behavior for public goods
J Peck, CP Kirk, AW Luangrath, SB Shu
Journal of Marketing 85 (2), 33-49, 2021
1522021
The rule of three: How the third event signals the emergence of a streak
KA Carlson, SB Shu
Organizational Behavior and Human Decision Processes 104 (1), 113-121, 2007
1122007
Life expectancy as a constructed belief: Evidence of a live-to or die-by framing effect
JW Payne, N Sagara, SB Shu, KC Appelt, EJ Johnson
Journal of Risk and Uncertainty 46, 27-50, 2013
1082013
When three charms but four alarms: Identifying the optimal number of claims in persuasion settings
SB Shu, KA Carlson
Journal of marketing 78 (1), 127-139, 2014
1072014
Psychological ownership and consumer behavior
J Peck, SB Shu
Springer, 2018
1042018
Consumer decisions with artificially intelligent voice assistants
BGC Dellaert, SB Shu, TA Arentze, T Baker, K Diehl, B Donkers, NJ Fast, ...
Marketing Letters 31, 335-347, 2020
842020
The role of perceived effectiveness on the acceptability of choice architecture
HM Bang, SB Shu, EU Weber
Behavioural Public Policy 4 (1), 50-70, 2020
712020
Future‐biased search: the quest for the ideal
SB Shu
Journal of Behavioral Decision Making 21 (4), 352-377, 2008
622008
The connections between affect and decision making: Nine resulting phenomena
Y Rottenstreich, S Shu
Blackwell handbook of judgment and decision making, 444-463, 2004
582004
Using insights from behavioral economics and social psychology to help patients manage chronic diseases
BK Mogler, SB Shu, CR Fox, NJ Goldstein, RG Victor, JJ Escarce, ...
Journal of general internal medicine 28, 711-718, 2013
572013
Consumer preferences for annuity attributes: Beyond net present value
SB Shu, R Zeithammer, JW Payne
Journal of Marketing Research 53 (2), 240-262, 2016
542016
Are centers for disease control and prevention guidelines for preexposure prophylaxis specific enough? Formulation of a personalized HIV risk score for pre-exposure prophylaxis …
MR Beymer, RE Weiss, CA Sugar, LB Bourque, GC Gee, DE Morisky, ...
Sexually transmitted diseases 44 (1), 49-57, 2017
522017
Reference price and scarcity appeals and the use of multiple influence strategies in retail newspaper advertising
DJ Howard, SB Shu, RA Kerin
Social Influence 2 (1), 18-28, 2007
462007
Behaviorally informed policies for household financial decisionmaking
BC Madrian, HE Hershfield, AB Sussman, S Bhargava, J Burke, ...
Behavioral Science & Policy 3 (1), 27-40, 2017
372017
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