Brand personality: theory and dimensionality G Davies, JI Rojas-Méndez, S Whelan, M Mete, T Loo Journal of product & brand management 27 (2), 115-127, 2018 | 164 | 2018 |
When employer brand image aids employee satisfaction and engagement G Davies, M Mete, S Whelan Journal of Organizational Effectiveness: People and Performance 5 (1), 64-80, 2017 | 147 | 2017 |
A comparative study on brand image measurements M Mete, G Davies Global Conference on Services Management (GLOSERV 2017) 291, 2017 | 12 | 2017 |
A Study on the Impact of Personality Traits on Attitudes Towards Social Media Influencers M Mete Multidisciplinary Business Review, 2021 | 4 | 2021 |
Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: An Abstract M Mete, G Erdogan, R Yuksel Academy of Marketing Science Annual Conference-World Marketing Congress, 201-202, 2022 | | 2022 |
Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract M Mete, G Erdogan, R Yuksel EasyChair, 2021 | | 2021 |
Role of Task Difficulty in Brand Image Measurements: An Abstract M Mete, G Davies Academy of Marketing Science Annual Conference, 593-594, 2019 | | 2019 |
TWEETING TO THE WORLD OR ENJOYING THE MOMENT? THE EFFECTS OF SOCIALMEDIA ENGAGEMENT ON RECALL AND RECOMMENDATION OF A SERVICE A Palmer, X Zhu, M Mete 2018 Global Marketing Conference at Tokyo, 1602-1602, 2018 | | 2018 |
Measuring Brand Image: Personification and Non-Personification Methods M Mete PQDT-UK & Ireland, 2018 | | 2018 |
Improving Service Quality Through Effective Service Blueprinting: An Empirical Investigation I Kostopoulos, R Yuksel, G Erdogan, M Mete Global Conference on Services Management (GLOSERV 2017) 10, 227, 2017 | | 2017 |
Employer Branding: How Best to Ask Employees About it? M Mete, G Davies, S Whelan British Academy of Management, 2015 | | 2015 |
Real-time Sharing of Service Experience: Effects on Subsequent Recall and Referral Behaviours A Palmer, X Zhu, M Mete | | |