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Melisa Mete
Melisa Mete
Lecturer in Marketing, Henley Business School
Verified email at henley.ac.uk
Title
Cited by
Cited by
Year
Brand personality: theory and dimensionality
G Davies, JI Rojas-Méndez, S Whelan, M Mete, T Loo
Journal of product & brand management 27 (2), 115-127, 2018
1642018
When employer brand image aids employee satisfaction and engagement
G Davies, M Mete, S Whelan
Journal of Organizational Effectiveness: People and Performance 5 (1), 64-80, 2017
1472017
A comparative study on brand image measurements
M Mete, G Davies
Global Conference on Services Management (GLOSERV 2017) 291, 2017
122017
A Study on the Impact of Personality Traits on Attitudes Towards Social Media Influencers
M Mete
Multidisciplinary Business Review, 2021
42021
Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: An Abstract
M Mete, G Erdogan, R Yuksel
Academy of Marketing Science Annual Conference-World Marketing Congress, 201-202, 2022
2022
Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract
M Mete, G Erdogan, R Yuksel
EasyChair, 2021
2021
Role of Task Difficulty in Brand Image Measurements: An Abstract
M Mete, G Davies
Academy of Marketing Science Annual Conference, 593-594, 2019
2019
TWEETING TO THE WORLD OR ENJOYING THE MOMENT? THE EFFECTS OF SOCIALMEDIA ENGAGEMENT ON RECALL AND RECOMMENDATION OF A SERVICE
A Palmer, X Zhu, M Mete
2018 Global Marketing Conference at Tokyo, 1602-1602, 2018
2018
Measuring Brand Image: Personification and Non-Personification Methods
M Mete
PQDT-UK & Ireland, 2018
2018
Improving Service Quality Through Effective Service Blueprinting: An Empirical Investigation
I Kostopoulos, R Yuksel, G Erdogan, M Mete
Global Conference on Services Management (GLOSERV 2017) 10, 227, 2017
2017
Employer Branding: How Best to Ask Employees About it?
M Mete, G Davies, S Whelan
British Academy of Management, 2015
2015
Real-time Sharing of Service Experience: Effects on Subsequent Recall and Referral Behaviours
A Palmer, X Zhu, M Mete
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